#KiaConceptEV

Last week, Kia teased a mystery concept bound for a Geneva Motor Show unveiling as a way to show off its consistently improving skills in automotive design. With a second batch of teaser photos cropping up on Thursday, it’s now abundantly clear the brand made no small effort to create a shining beacon of vehicular style. But it also happens to have more screens than the TSA, indicating that Kia willingly engaged in one of this year’s biggest concept car styling trends.

Truthfully, the display bandwagon probably left town in 2018 — about the time when Byton revealed a crossover at CES with a screen that literally replaced the entire dashboard, plus one mounted on the steering wheel for good measure. The company could be seen disappearing beyond the horizon, whipping its horses while other manufacturers attempted to catch up and climb aboard.

Now, Kia is holding the reins. And it’s laughing maniacally.