Ford Cuts Factory Shifts, Comes Out Looking Like the Golden Child

Have you heard about that other American automaker — the one that doesn’t callously ruin lives? This question, no doubt percolating inside the craniums of U.S. lawmakers and pundits, doesn’t need to be spoken to be heard.

What would normally be a simple announcement of a production increase at one plant and a decrease at two others took on a symbolic nature this week. Ford wants to build more large SUVs but requires fewer cars. Thanks to a quirk of geography, no layoffs are planned — something that can’t be said of GM’s scorched earth plan, right?

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Ford Throttles Up Production of Big-buck Expeditions, Navigators, in Bid for Boffo Profits

For an automaker worried about shrinking profit margins, spending an extra $25 million is just fine if it means cranking out 25 percent more high-margin SUVs. And the Ford Expedition and Lincoln Navigator, now minty fresh after years spent withering on the vine, certainly fit the description of “guaranteed cash generator.”

Ford plans to add that sum to the $900 million already sunk into the Kentucky Truck Plant in an effort to boost production of its full-size SUV models, knowing full well Americans buyers will snap them up the minute they roll off the line. Is there a clearer example of an automaker treating SUVs as a license to print money?

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  • ToolGuy I watched the video. Not sure those are real people.
  • ToolGuy "This car does mean a lot to me, so I care more about it going to a good home than I do about the final sale price."• This is exactly what my new vehicle dealership says.
  • Redapple2 4 Keys to a Safe, Modern, Prosperous Society1 Cheap Energy2 Meritocracy. The best person gets the job. Regardless.3 Free Speech. Fair and strong press.4 Law and Order. Do a crime. Get punished.One large group is damaging the above 4. The other party holds them as key. You are Iran or Zimbabwe without them.
  • Alan Where's Earnest? TX? NM? AR? Must be a new Tesla plant the Earnest plant.
  • Alan Change will occur and a sloppy transition to a more environmentally friendly society will occur. There will be plenty of screaming and kicking in the process.I don't know why certain individuals keep on touting that what is put forward will occur. It's all talk and BS, but the transition will occur eventually.This conversation is no different to union demands, does the union always get what they want, or a portion of their demands? Green ideas will be put forward to discuss and debate and an outcome will be had.Hydrogen is the only logical form of renewable energy to power transport in the future. Why? Like oil the materials to manufacture batteries is limited.