Sole of the UX: Crossover Cross-branding at Its Worst?

Lexus unveiled a collaboration with Nike and designer John Elliot at New York Fashion Week, celebrating both human and automotive footwear. The finished piece, titled “Sole of the UX,” is scheduled to make additional appearances across the country later this year, touring with a matching pair of Nike AF1 shoes.

After conducting a bit of research, Elliott appears to be a fashion designer specializing in the least imaginative streetwear ever to enter mass production. His beige drawstring pants, which run about $200 USD, are probably the most creative item in his entire catalog. The brunt of his collection involves plain shirts and lots of faded denim.

While not hideous by any means, it’s devoid of any unique style. The articles of clothing Elliot specializes in are the kind of pieces you’d wear while running errands or relaxing at home. They just cost a lot more. However, as Elliot openly describes his take on fashion as intentionally “basic,” there’s little reason to get ultra salty over how so much of his fashion line resembles a high-quality burlap sack. Instead, let’s focus our collective ire on Lexus.

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