Toyota Announces 'Beloved' New Subscription Service, Annoyingly Claims Transformation Into 'Mobility Company'

Cadillac recently made the choice to suspend its vehicle subscription service, claiming the operation hit some costly roadblocks. That’s been our beef with most subscription programs as well, only on the consumer side of the coin. Customers typically end up paying significantly more for access to a fleet of vehicles that, individually, would have been much cheaper to simply buy or lease. Still, the intended draw isn’t saving money, it’s convenience — most subscription services allow customers to swap between select models on the fly, baking in both insurance and maintenance fees.

While these subscription services have been limited to premium nameplates thus far, Toyota wants to try its hand and see how things play out for a mainstream manufacturer.

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Unsubscribed: The Problem With Car Subscription Services

Automakers are trying everything under the sun to turn a larger profit these days. Building and selling cars is no longer enough. Manufacturers now offer data plans, rental services, lifestyle products, and much more. One of the newest additions to their collective portfolio is the subscription plan — which yields customers a vehicle, insurance, maintenance, and other perks for a monthly fee.

However, as the concept is preparing to enter the mainstream market, the value of such programs have been called into question. While subscription services look like one-stop shopping, often providing users with the ability to swap models throughout the year, their cost effectiveness comes into doubt when one examines the bottom line. We’ve been skeptical for a while but Edmunds recently crunched the numbers to find out for sure.

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  • Eric Here’s a couple of pics.
  • Eric The shock towers have the typical rust, the body is very straight surprisingly , little surface rust at the bottom of the quarter panels but not too bad. The interior isn’t as bad as it looks, I’ll throw on a dash cover and I think it will clean up nicely. I’ve owned an MN12 for almost 20 years now, this is my first fox platform, it’ll be a great restoration project!
  • EBFlex So all the reasons that were present and caused Ford to substantially raise prices less then a year ago are no longer present? What changed? Does it still cost Ford $25K more to make a fake Mustang than it does a comparable Edge? “The Michigan-based company cites “significant material cost increases,”  supply chain issues and changing demand for the new higher prices. ”So those issues are solved?
  • Stanley Steamer What is that white roadster in the background?
  • Bufguy The Seville was not an X car....Yes the Seville was based on the x car platform but the changes were so extensive that GM designated the platform “K,” because it very little in common with the X. Only the rear subframe, front suspension, part of the floor and the roof were carried over unchanged.