#JeepGrandCherokee

As we reported yesterday, Chrysler will be recalling the 2.7 million 1.56 million Jeeps being targeted by NHTSA over rear-end crashes that can lead to a fiery death. The solution; a trailer hitch out of the Mopar catalog.

Facing a looming deadline to comply with a NHTSA request to recall 2.7 million 1993-2004 Jeep Grand Cherokee and 2002-2007 Jeep Liberty SUVs – some of which are close to 20 years old at this point – Chrysler had decided to comply with NHTSA’s request.

Fiat’s Sergio Marchionne jumped, so to speak , into the flames erupting around the rebuffed Jeep recall. Says Reuters:

“Marchionne Friday reiterated Chrysler’s resistance to a recall of 2.7 million older-model Jeep vehicles, adding that the automaker is preparing to supply the National Highway Traffic Safety Administration (NHTSA) with information it had requested.”

Marchionne told Reuters:

In a letter sent (“VIA FEDERAL EXPRESS AND ELECTRONIC MAIL”) to Chrysler on Monday, the NHTSA requests that “Chrysler initiate a safety recall on MY 1993-2004 Jeep Grand Cherokee and MY 2002-2007 Jeep Liberty vehicles and implement a remedy action that improves their performance in rear-impacts and crashes.” The NHTSA illustrated its request with pictures of burned-out Jeeps, some of which are in this article.

Yesterday, Chrysler sent out a press release, stating that it “does not agree with NHTSA’s conclusions and does not intend to recall the vehicles cited in the investigation.” It is very rare that an automaker flat out denies such a request, especially one that documents scores of deaths. This is not an article about whether Chrysler is right or wrong. This is a story about curious double standards at the NHTSA.

In a rare display of defiance, Chrysler is refusing to comply with NHTSA’s request to recall 2.7 million SUVs, and is publicly challenging NHTSA on the validity of the recall.

A piece in Bloomberg that could hardly be seen as anything but relentless Detroit homerism puts forward the thesis that cutting-edge design is helping Detroit capture increasing market share in a white hot new car market. Per Bloomberg

From the fires of Detroit’s descent into near-death, GM, Ford and Chrysler Group LLC have forged some of the most distinctive designs since tail fins were soaring in the halcyon days of the postwar-era. Models such as GM’s Cadillac ATS sports sedan, Ford’s Fusion family car and Chrysler’s Jeep Grand Cherokee are turning heads and stoking sales.

On the strength of stylish new showroom offerings, GM, Ford and Chrysler all gained market share in the first quarter for the first time in 20 years. Meanwhile, Toyota Motor Corp. (7203)’s staid standard-bearer, the Camry, has endured three months of declining sales as the automaker ceded U.S. share this year.

The Chrysler 300 is already equipped with a diesel for world markets, and there’s a possibility we may see an oil-burning 300 on our shores as well.

Jeep is counting on the new Cherokee to help continue its streak of year-over-year sales growth, but the brand is facing production related challenges that could torpedo their quest for three consecutive years of sales growth.

So, you really want a Range Rover but your trust fund hasn’t recovered from the “bankocalypse?” What’s a guy to do? Well, you could take advantage of the British brand’s cliff-face depreciation curve and buy an off-lease Rover, but do you really want to test your reliability-fate with used wares from Old Blighty? The answer comes from the only other brand that has “off-road” coded into its near-luxury DNA: Jeep. Gasp! A Chrysler product you say? While Chrysler would not say the phrase “American Range Rover,” they did throw us the keys to the top-of-the-line Jeep Grand Cherokee Overland Summit 4×4 so see what a refresh and stitched leather goodness could do for our soul.

I recently attended a fancy-pants dinner held by Chrysler PR for some Houston-area bloggers. We were wined, dined and introduced to the 2011 Grand Cherokee. While free food and journalistic integrity are a tough combo to swallow, I found something entertaining and inherently blog worthy: the castrated 2011 Ford Explorer is in the new Grand Cherokee’s gunsight. Why? One of the SUV’s most famous nameplates is now a crossover, while another is still an SUV. But neither of them like being called names.