#JapaneseAutomakers

They’re always bridesmaids, never the bride.

But after holding down the fort as America’s second-best-selling Japanese premium brand since surrendering to Lexus some two decades ago, Acura is now about to be bumped from its maid of honor position.

Scottie Pippen? Acura is quickly becoming Toni Kukoc.

After a record U.S. sales performance in 2016, Infiniti sales are rising faster than any other auto brand in America save for four niche-market luxury contenders. After trailing its Acura compatriot for 28 years, it’s past time for Infiniti to catch the bouquet.

As all-new 2018 Toyota Camrys begin to trickle into Toyota’s U.S. dealers over the coming weeks, take a close look at the VIN.

It’s viewable through the windshield on the driver’s side. See that first number? It’s likely a 4, which means this Camry was built in Georgetown, Kentucky.

But there’s a chance that the VIN on the new 2018 Camry sitting on your local Toyota dealer’s lot doesn’t begin with a number at all.

You’re looking at the once-coveted J-VIN. Ooh la la.

With trucks and crossovers dominating more of the market every month, Japanese automakers are making every effort to bring in new models that will satisfy consumer demands. Soundly constructed economy vehicles have long been the cornerstone of most Japanese nameplates but, with reliability improving among many brands and fuel efficiency being less important to consumers, we’re seeing a shift in the Far East.

Everyone from Toyota, Mazda, Honda, and Nissan have all expressed plans to focus on light trucks this year. Some Japanese brands are even banking on the continued growth of the segment to stage their comeback. “I think SUV sales will continue growing even if gas prices rise,” Mitsubishi CEO Osamu Masuko explained, citing the consumer appeal of higher seating and overall sense of safety. “The SUV segment is increasing its market share worldwide, and this is where we have long been strong,” he said. “So, we will continue to make full use of this technology.”

Once one of the bests among the rests, Japanese automakers fell below average in the 2015 J.D. Power Initial Quality Study as the Koreans rise in quality.

Within four months of each other, Honda, Mazda and Nissan have opened new factories in Mexico, taking advantage of the opportunities within the nation’s automotive industry to grow a new export base into the United States, Latin America and Europe while also gaining ground in the rapidly expanding local market, all in direct challenge to the Detroit Three and other automakers on both sides of the border.