#Japan

Toyota announced today what it calls the “Big Data Traffic Information Service,” a giant mashup of data harvested from currently 3.3 million of telematics users in Japan, and 700,000 Toyota customers equipped with a Digital Communication Module (DCM), a gizmo that constantly monitors and transmits vehicle data. Combined with other telematics data, the harvest powers navigation and information services. Unlike other systems, Toyota’s on-line platform can also be used by local governments and businesses.

The fact that GM creates 6,000 jobs in China and will invest $11 billion in China until 2016 (and $16 billion in America) gets all the headlines. What falls under the table is the fact that someone else invests $76 billion each year straight into more than a million Americans. It’s the Japanese auto industry.

People assume that car companies know their competition’s every move, as if there was some sort of mission impossible crew sent in every weekend to monitor R&D progress. While some less-than-ethical information exchange goes on, on the whole, a car manufacturer like Honda finds out what the competition’s latest widget looks when we do. Need proof? Look at the 2011, 2012, 2013 Honda Civic. The 9th generation Civic was intended to début as a 2011, but the financial implosion caused Honda to go back and re-work their compact car as a 2012 to keep prices low. In the perpetual game of auto-leapfrog, Honda miscalculated the direction Ford, Hyundai, Kia (and perhaps even Nissan) were headed. The result was bashed by Consumer Reports and raked across the coals by most of the press. Did buyers care? Apparently not. The 2012 Civic was purchased in impressive quantities by real-people. Honda could have found solace in their sales, but instead they did something unusual: they re-re-redesigned the Civic for 2013. Say what?

After accumulating some $9 billion in losses, Mitsubishi Motors is bringing its financial house in order. According to Reuters, “Mitsubishi Motors is considering asking shareholders to approve plans for a 10-for-1 reverse stock split. At the same time, the company may ask shareholders to approve a capital reorganization – a change in accounting that would make it possible to resume paying dividends.”

Ford has long been at the forefront of the currency debate, claiming currency manipulation when the yen went to levels that nearly killed the Japanese auto industry, and shouting “currency manipulation” now that the yen is back to normal levels. Now, Ford itself experiences the devastating effects of changing exchange rates: Ford is shutting down all its manufacturing operations in Australia. The reason: A strong Australian dollar. Says Reuters:

At just 10:30 AM the sun was already near its full zenith and it beat down upon the city of Osaka with an intense, angry glare. Waves of heat shimmered up from the pavement and superheated the air which blew around in tepid, weak breezes that offered little respite. Perhaps later, the column of heat created by the great city’s many square miles of pavement would spark a sudden thunderstorm as it rose high into the stratosphere and the resultant rain would bring relief as it cascaded down and turned the streets into raging torrents. For now, however, there was only the glare of the sun, the stifling heat and, for me, the thought that riding an 1100 cc air cooled sport bike in a full set of leathers was a choice I should have avoided making.

Honda’s jet was supposed to be commercially available in 2012, and then in 2013, but it will be another wait of another year. The FAA certification of Honda’s small business jet is delayed until late next year, “due to a minor issue in the certification procedure, which has since been resolved,” says Reuters.

Nissan Dayz or Mitsubishi eK Wagon?

TTAC finally found the holy grail of the auto-blogosphere: We busted a stringent embargo that won’t lift for more than two weeks. We did that on cars that are unobtainable for most. We blew the tarps not off one, but two makes. We didn’t find a dealer brochure, we caught the cars while they were made.

“So would this new Infiniti Q50 be the new JDM Nissan Skyline?” asked TTAC commenter luvmyv8. One of the benefits of having a TTAC editor on the other side of the globe, as opposed to in a basement in Peoria, is that we can get first-hand answers to luvmyv8, straight from Nissan’s and Infiniti’s top men.

Of course, Carlos Ghosn did not miss this opportunity to talk about his most favorite topic: The value of the yen. As last Friday, the CEO of Renault and Nissan still does not want to hear talk of a low yen. Ghosn says the Japanese currency “is coming back to normal levels,” and as far as Ghosn is concerned, the yen still has some ways to go. Even if this freaks-out the CEO of Ford.

Yoko Kubota of Reuters had already written half of her story before we boarded a bus this Tokyo morning. It took us north to Nissan’s Tochigi plant, where we were promised to see the new Infiniti Q50 roll off the assembly lines. Kubota wrote that “in the financial year ended March, Infiniti sold 172,615 vehicles globally, up 12.1 percent year-on-year,” that the brand needs to grow, that the backbone of Infiniti’s volume has been the G37 Sedan, and that its successor, “with a new name Q50, will go on sale in the United States in the summer.” Today, we see how the Q50 is made.

Infiniti’s Q50 will come “this summer” says the new York Daily News, which nonetheless already “reviewed” it, coming to the conclusion that “the all new Infiniti Q50 will be base priced at just $36,450, and the expected to be most popular trim level, the “Premium,” featuring an optional, navigation system is expected to come in at $40,700.”

Then, finally, a reporter asks Ghosn when he intends to pack up and leave. Of course, this is Japan, and the question is asked in a circuitous way. The reporter argues that Nissan now makes solid profits, hence Ghosn could perhaps put the company into the hands of someone else, such allowing Ghosn to focus fully on Renault, which needs all the help it can get. This suggestion earns the reporter a likewise polite rebuke. Ghosn thanks him “for taking care of my own organization.” Pierced by Ghosn’s trademark laser eyes, the reporter deflates into his seat.

Finally, a chance for Ghosn to speak about his favorite topic: The value of the yen. Two years ago in Kyushu, Ghosn said that its valuation against the dollar and other major currencies was a crime against nature, a perversion. Back then, you got 77 yen to the dollar, and I assure you that 76 yen buy next to nothing. Ghosn called a high. The rise of the deviant was arrested. In the following year, the yen turned around, fainthearted first, then, with honest Abe getting behind the wheel in Japan, a dollar now buys 100 yen.

Ghosn does not want to hear talk of a “low “ yen.

Asked today at the annual results conference in Yokohama whether he wants to back off from his old target of putting 1.5 million EVs on the road by 2016, Nissan CEO Carlos Ghosn displayed an astounding degree of determination. He still believes in the 1.5 million. Maybe a little later than 2016.