#JaguarJ-Pace
Report: J-Pace, Road Rover to Join Electric Jaguar XJ; XF and XE in Limbo
A brace of road-oriented electric crossovers will join the upcoming XJ at Jaguar Land Rover’s historic Castle Bromwich assembly plant, Autocar reports. The UK plant, formerly home to wartime aircraft production, will pivot to EVs with the help of a $1.2 billion investment.
With Jag pulling the bulk of its volume from crossovers, the addition of a larger crossover is a no-brainer; meanwhile, Land Rover’s shadowy Road Rover is said to be a go — minus the name itself. That leaves the slow-selling XE and XF sedans as the big question marks in the brand’s future lineup.
Jaguar's J-Pace Gradually Takes Shape
While Jaguar is working towards padding out its utility lineup, the company has yet to deliver anything exceptionally large. Though not minuscule, neither the midsize F-Pace or smaller E-Pace are capable of swaying someone in the market for an Escalade — and don’t get us started on the slow-selling I-Pace (above).
The company needs a hit, especially now that Chinese sales have fallen off a cliff and the rest of the world cannot make up the difference. Sedans sales are floundering. As Jaguar Land Rover explores cost-cutting measures (mainly staff reductions and a scaling back of R&D), it’s also attempting to simultaneously improve its corporate fuel economy average while anticipating Britain and the EU’s next move re: Brexit. It’s a bad situation and the only saving grace is the company’s SUVs.
Fortunately, JLR has a bundle of new vehicles on the way, all borrowing the new MLA platform. Still a couple of years away, introductory models are said to include the fifth-generation Range Rover and Jaguar’s J-Pace. Jag’s new, larger SUV offering is shaping up a little different than expected, as reports claim Jag has abandoned mechanical all-wheel drive.
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