#IsuzuI-Mark

North Americans could buy the Chevrolet Chevette, featuring the finest in affordable early-1970s Opel Kadett C technology, starting with the 1976 model year. Chevette sales continued all the way through 1987, amazingly enough, because it could be manufactured and sold so cheaply.

Since the Chevette was so simple and sold in such large numbers, enough have survived that I still find them in the big self-service wrecking yards to this day. Here’s a grimy, beat-up ’81 spotted in a Denver yard last winter.

Let’s take a trip back to the 1980s — the time when one could drive past numerous Chevrolet and Geo (or Pontiac in Canada) dealers to visit their friendly Isuzu franchise. General Motors has a 34-percent stake in Isuzu, and that means some of the vehicles at the Chevrolet, Geo, and Isuzu lots are up to some badge-swapping trickery. Born as the Isuzu Gemini, the hatchback was renamed and rubber-stamped across brands, swapping badges and fascias with ease.

But one version was strictly badged as Isuzu, and only available for two years toward the end of the model’s run. It’s called the RS, and it’s Really Sporty fun on the cheap.

In the late 1980s, if you didn’t want to buy your Isuzu Gemini as a Geo/Chevrolet Spectrum, you could get it as a genuine Isuzu. I-Marks are (and were) very rare, though we have seen an ’87 in this series), and so this one with gigantic ISUZU badging has some historical interest for the true connoisseur of cheapo 80s hatchbacks.

North Americans bought the post-Chevette Isuzu Gemini under several marques. There was the Spectrum, sold as a Chevrolet, a Geo, and a confusing Chevrolet/Geo. In Canada, you could get a Gemini badged as a Pontiac Sunburst. And, of course, there was the Isuzu I-Mark, a destined-for-China’s-steel-industry example of which I’ve found in a San Francisco Bay Area self-service wrecking yard.

The Mitsubishi Sigma I found a couple weeks ago was one rare Junkyard Find, having been sold in the United States for just two model years. Today, though, we’ve got something even more obscure: an Isuzu Gemini badged with both Chevrolet and Geo emblems, available for just one year.