Toyota North America Loses Three Top Executives

Toyota Motor North America announced the retirement today of group vice president of Americas strategic research and planning and corporate communications Steve Sturm, group vice president of strategic and product planning Dave Danzer and group vice president for environmental and public affairs Irv Miller. Toyota did not announce replacements for the three VPs, and wouldn’t even tell Automotive News [sub] their ages, saying simply that they were “of retirement age.”

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IIHS Moves Crash Test Goalposts, Pisses Off Toyota

The IIHS has released its “Top Safety Picks 2010,” and thanks in part to the addition of roof crush tests that exceed federal standards (4x vehicle weight for an “acceptable” score) , a spot of drama has ensued. Not a single Toyota, Lexus or Scion made the list, for example, causing Toyota’s Irv Miller to lay into the IIHS [via Jalopnik].

In 2009, Toyota won more IIHS Top Safety Pick (TSP) awards than any other manufacturer. Toyota continues to improve vehicle passive and active safety, including improvement of past winners of IIHS TSP. IIHS’ statement that Toyota was shut out for 2010 is extreme and misleading, considering there are 38 Toyota, Lexus and Scion models, and only three were tested for roof strength by IIHS: Camry, RAV4 and Yaris. This is the first year IIHS has included its own roof strength tests, which exceed federal standards, for TSP consideration. All Toyota vehicles meet or exceed Federal Safety Standards for frontal and side impact, roof crush resistance and rollover protection.

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  • TheEndlessEnigma Hybrids and PHEVs make sense, EV's do not.
  • Ajla My understanding is that the 5 and 7-Series cater almost exclusively to the Chinese market and they sell them here just so they don't look weak against Mercedes and Audi.
  • EBFlex Interesting. We are told there is insatiable demand for EVs yet here is another major manufacturer pivoting away from EV manufacturing and going to hybrid. Did these manufacturers finally realize that the government lied to them and that consumers really don’t want EVs?
  • Kwik_Shift_Pro4X What's worse than a Malibu?
  • MaintenanceCosts The current Malibu is poorly packaged; there's far more room inside a Camry or Accord, even though the exterior footprint is similar. It doesn't have any standout attributes to balance out the poor packaging. I won't miss it. But it is regrettable that none of our US-based carmakers will be selling an ordinary sedan in their home market.