IIHS Moves Crash Test Goalposts, Pisses Off Toyota

Edward Niedermeyer
by Edward Niedermeyer

The IIHS has released its “Top Safety Picks 2010,” and thanks in part to the addition of roof crush tests that exceed federal standards (4x vehicle weight for an “acceptable” score) , a spot of drama has ensued. Not a single Toyota, Lexus or Scion made the list, for example, causing Toyota’s Irv Miller to lay into the IIHS [via Jalopnik].

In 2009, Toyota won more IIHS Top Safety Pick (TSP) awards than any other manufacturer. Toyota continues to improve vehicle passive and active safety, including improvement of past winners of IIHS TSP. IIHS’ statement that Toyota was shut out for 2010 is extreme and misleading, considering there are 38 Toyota, Lexus and Scion models, and only three were tested for roof strength by IIHS: Camry, RAV4 and Yaris. This is the first year IIHS has included its own roof strength tests, which exceed federal standards, for TSP consideration. All Toyota vehicles meet or exceed Federal Safety Standards for frontal and side impact, roof crush resistance and rollover protection.

Well, Toyota, if you play the IIHS’s game (and based on Miller’s TSP-counting, you are) you can’t start whining about losing just because the goalposts were moved. Moving goalposts and exceeding federal requirements is what the IIHS does. The IIHS’s single aim is to continually move the safety benchmark ever upward, without taking fuel efficiency, packaging or any other inevitable design compromises into account. Live by the sword, die by the sword. If meeting federal standards is enough (and it is), just ignore the IIHS like former TSP winners and 2010 losers BMW, Mazda, Mitsubishi, and Saab are. Or better yet, join the debate over whether or not increased roof crush standards actually make cars safer. As it’s played out, Miller’s response serves only to reduce the automaker’s likability factor and lend credence to rumors that Toyota fudges structural issues and hides the truth.

Here are your 2010 IIHS Top Safety Pick Winners:

Large cars
Buick LaCrosse
Ford Taurus
Lincoln MKS
Volvo S80

Midsize cars
Audi A3
Chevrolet Malibu built after October 2009
Chrysler Sebring 4-door with optional electronic stability control
Dodge Avenger with optional electronic stability control
Mercedes C class
Subaru Legacy
Subaru Outback
Volkswagen Jetta sedan
Volkswagen Passat sedan
Volvo C30

Small cars
Honda Civic 4-door models (except Si) with optional electronic stability control
Kia Soul
Nissan Cube
Subaru Impreza except WRX
Volkswagen Golf 4-door

Midsize SUVs
Dodge Journey
Subaru Tribeca
Volvo XC60
Volvo XC90

Small SUVs
Honda Element
Jeep Patriot with optional side torso airbags
Subaru Forester
Volkswagen Tiguan


Edward Niedermeyer
Edward Niedermeyer

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  • John Holt John Holt on Nov 19, 2009

    Ah, yes, thank you federal nannies for mandating roof crush standards, which create bigger blind spots and higher CGs, and as a result, more accidents. Hmm... seems to me this would create higher premiums - presumably with fewer, or maybe just the same injuries. Thus more kickbacks to the IIHS. Coincidence???

  • Daniel J. Stern Daniel J. Stern on Nov 20, 2009

    If meeting federal standards is enough (and it is)

    Says who, aside from the government, and on what grounds? This assumes the Federal requirements are all based soundly in science without taint of politics or other extraneous factors, and that's not the case. Every Federal Motor Vehicle Safety Standard allows a large range of safety performance, and vehicles that just barely meet the minimum requirements are just as legal as those greatly exceeding them. A vehicle that complies with all applicable Federal Motor Vehicle Safety Standards is not necessarily "safe" (for whatever definition we wish to use), it's merely compliant; vehicles that score well in U.S. safety tests often score poorly in international ECE safety tests and vice-versa.

  • 28-Cars-Later Actually Honda seems to have a brilliant mid to long term strategy which I can sum up in one word: tariffs.-BEV sales wane in the US, however they will sell in Europe (and sales will probably increase in Canada depending on how their government proceeds). -The EU Politburo and Canada concluded a trade treaty in 2017, and as of 2024 99% of all tariffs have been eliminated.-Trump in 2018 threatened a 25% tariff on European imported cars in the US and such rhetoric would likely come again should there be an actual election. -By building in Canada, product can still be sold in the US tariff free though USMCA/NAFTA II but it should allow Honda tariff free access to European markets.-However if the product were built in Marysville it could end up subject to tit-for-tat tariff depending on which junta is running the US in 2025. -Profitability on BEV has already been a variable to put it mildly, but to take on a 25% tariff to all of your product effectively shuts you out of that market.
  • Lou_BC Actuality a very reasonable question.
  • Lou_BC Peak rocket esthetic in those taillights (last photo)
  • Lou_BC A pickup for most people would be a safe used car bet. Hard use/ abuse is relatively easy to spot and most people do not come close to using their full capabilities.
  • Lorenzo People don't want EVs, they want inexpensive vehicles. EVs are not that. To paraphrase the philosopher Yogi Berra: If people don't wanna buy 'em, how you gonna stop 'em?
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