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Toyota North America Loses Three Top Executives
Toyota Motor North America announced the retirement today of group vice president of Americas strategic research and planning and corporate communications Steve Sturm, group vice president of strategic and product planning Dave Danzer and group vice president for environmental and public affairs Irv Miller. Toyota did not announce replacements for the three VPs, and wouldn’t even tell Automotive News [sub] their ages, saying simply that they were “of retirement age.”
IIHS Moves Crash Test Goalposts, Pisses Off Toyota
The IIHS has released its “Top Safety Picks 2010,” and thanks in part to the addition of roof crush tests that exceed federal standards (4x vehicle weight for an “acceptable” score) , a spot of drama has ensued. Not a single Toyota, Lexus or Scion made the list, for example, causing Toyota’s Irv Miller to lay into the IIHS [via Jalopnik].
In 2009, Toyota won more IIHS Top Safety Pick (TSP) awards than any other manufacturer. Toyota continues to improve vehicle passive and active safety, including improvement of past winners of IIHS TSP. IIHS’ statement that Toyota was shut out for 2010 is extreme and misleading, considering there are 38 Toyota, Lexus and Scion models, and only three were tested for roof strength by IIHS: Camry, RAV4 and Yaris. This is the first year IIHS has included its own roof strength tests, which exceed federal standards, for TSP consideration. All Toyota vehicles meet or exceed Federal Safety Standards for frontal and side impact, roof crush resistance and rollover protection.
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