#InfinitiG20

Don’t look now, but there’s a major shortage affecting the automotive industry. Well, maybe that’s putting it a bit too strongly. There is a major shortage — but it primarily affects the automotive blogging industry, and the shortage in question is a shortage of history.

Here’s the problem in a nutshell: There are approximately one zillion car websites on the Internet, each of them trying to cook up 10 new stories a day to “increase engagement.” So how do you get those 10 stories? You can get a few of them from Automotive News and a few more from press releases, but that won’t fill the hopper all the way to the brim. To paraphrase the talking house in D.H. Lawrence’s sublime The Rocking-Horse Winner, “There must be more stories!” So you start looking for Wacky Car History Features to write. The problem is that this ground has been worn smooth by the grubby fingers of the second-tier blogger class. Everything you can think of has already been written up 10 times by drooling morons. The Mercedes 500E? The “Pasha” interior Porsches? The Mazda Cosmo? They’ve all been done to death. You’d better start looking at more esoteric stuff than that, like the Mitsuoka Viewt… oh shit, that’s been covered thirty times.

Eventually you give up and just start throwing darts at the Standard Catalog Of Imported Cars. Which brings us to Jason Torchinsky’s “Meh Car Monday” on the Infiniti G20. I think Torch is a great writer and a great person and a great dad, and to be fair the G20 piece is pretty well-balanced. The G20 has received much worse from far less talented writers; Doug DeMuro applied his genial disregard for the truth in the vague direction of the smallest Infiniti a few years back, claiming that it was just a Sentra. He was wrong, and Torch is careful to disavow that claim in his piece, but I’m a little troubled nevertheless.

Allow me to explain why the G20 was anything but “meh”, and why it’s important to remember that fact.

A few weeks ago, I posted an article entitled “ Cars That Look Good But Aren’t.” I thought this was a particularly brilliant piece of writing, primarily because virtually every word was spelled correctly. After finishing it, I patted myself on the back and said “Good job, Doug.” Then I got in my Nissan Cube and shielded my face from passersby.

But it wasn’t long before the hate mail started coming in.

The first hate mail came from my mother, as per usual, who wrote: “Does this mean you still don’t have a real job? Also, why are you making fun of the Infiniti G20?” Mom wasn’t alone in her criticism. Minutes later, responses started pouring in from the Best and Brightest, who – once known for their love of the Panther platform – have apparently felt the effects of rising gas prices and decided to instead stand behind the similarly outdated Infiniti G20.