#IS350

Lexus has redesigned its midsize IS because the styling wasn’t daring enough already.

The updated model was teased in an image released by Lexus ahead of next week’s Beijing Motor Show, where the next IS will be officially unveiled.

Lexus has tended to prefer conservative design in almost every aspect of product development. Words like reliable and dependable usually spring to mind before sporty or exciting.

Yet, the brand has been trying to change that over the last few years with love-it-or-hate-it designs; in particular, Lexus’ new “Predator mouth.” The changes aren’t simply skin deep. The current-generation IS sedan also stepped outside the luxury brand’s comfort zone with sharp handling and a focus on dynamics. Of course, this is Lexus we’re talking about, so this change in a more aggressive direction is happening at, you guessed it, a conservative pace.

Now in its third year of production, the third-generation IS isn’t getting a refresh like we’d typically see in from ze Germans. Instead, Lexus has decided to focus its attention under the hood with a new turbocharged four-cylinder engine and a de-tuned V-6 for mid-level shoppers.

Can a refreshed drivetrain help the IS stand out in a crowded segment? Let’s find out.

BMW moved over 140,000 3-Series’ last year in America. They didn’t do this by being the most luxurious option or by being the best handling option. (The truth is hard to hear, I’m sorry.) Instead, BMW did this by doing exactly what shoppers asked for; luxury car buyers want a comfy ride with a luxury logo on the front, good fuel economy and to read reviews that extol the track-day virtues of their car of choice. The average buyer will never be on a track, but it’s critical to know your car belongs there.

What BMW dealers don’t want you to know: there are two sedans in this segment that are arguably better on the track than a 328i or 335i and we’re talking about one of them today, the IS 350 F Sport.

Every car company hates the BMW 3-Series. It’s always the benchmark, always the sales champion, always the golden boy. BMW shifted nearly 100,000 3-Series models in America last year and they did so not by being “the best” luxury sedan, but by pandering to the shopping public’s desires. Buyers have shown they want a comfy ride with a luxury logo on the front, they want good fuel economy and they want to hear journalists say how well the car handles on a track. The average buyer will never be on a track, but it’s critical to know your car belongs there. The old IS was a good car on the track, but its demure looks sold more on Lexus’ reliability and dealer reputation than the car’s track diaries. As we know from Volvo and Lexus’ sales numbers in this segment, two things don’t move metal: reliability and safety. For 2014 Lexus went back to the drawing board completely redesigning the IS sedan to be their most dynamic sedan ever. Does it have what it takes to take on the Germans and Infiniti’s new Q50?

When I was car shopping back in 2006 the Lexus IS350 found its way to the top of my spreadsheet, and I do mean spreadsheet. With anal resolve I had evaluated 8 vehicles, scored them, photographed them, ranked them and the IS350 came in second. What was first? A Volvo V70R (apples and oranges, I know). At the time I thanked the helpful Lexus sales guy and told him “if there was an AWD IS350, I’d buy it tomorrow.” Well, 5 years later there finally is an IS350 AWD, but am I buying it tomorrow? Let’s find out.