#IOSInTheCar

Last year, Apple announced iOS in the Car, which was revolutionary in that the car companies were ceding an important amount of control of the in-car experience to an external company. Now, Apple has released more details and a new name: CarPlay, which will initially work only with newer iPhone 5’s (anything with the Lightning connector) and with announced support for cars from Ferrari, Honda, Hyundai, Jaguar, Mercedes, and Volvo in 2014 and several more in 2015. Notably absent from the list are VW/Audi, Chrysler/Fiat, and Tesla.

According to Brand Finance and other business experts, Ferrari- not Apple- is the world’s strongest brand. Apple, however, are no dummies- and they’ve decided to hitch their “iOS in the Car” wagon to Ferrari’s ever-rising star when both companies step out onto the stage at the 84th Geneva International Motor Show and show off Apple’s in-car operating system … in the new, production-ready LaFerrari hybrid super car and the new for 2014 Ferrari California T.