Volkswagen made waves and offended Corey’s sensibilities when it released an ad, a while back, that used sex to sell its line of family-friendly vehicles. Not implicit, come-hither-looks-from-passing-girls kinda sex, but full-on, here’s-people-doing-it kinda sex. Seemed a little rude.
Well, the Germans are at it again.
This time, it’s BMW and an online ad that uses raw, steamy passion and a concept-car-turned-bordello to sell its vision of an electric, autonomous future. A future that, until now, has boasted very little sex appeal. Like, zero sex appeal.
BMW always hinted that the first round of electrified vehicles populating its i sub-brand were developed to dazzle consumers with tech and probe the market’s willingness for EVs. The company is now developing two new models for the group: the iNext crossover and i4 sedan. However, both vehicles are in the midst of development and are likely to take a while to get to market. Furthermore, the brand has said it will use modular architecture kits on all models for at least the next 10 years.
That leaves the i3 and i8 in a slightly awkward position. Launched in 2014, both cars will need to remain relevant over the next few years while BMW preps the next batch of EVs. But the automaker’s continued reliance on flexible platforms that can handle gasoline and/or electric drivetrains isn’t likely to bode well for them in the aftermath. As experiments, neither model is guaranteed to persist far into the 2020s — at least not as we know them today.
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- Probert Hertz also owns a lot of Konas and Niros. They're very popular with Uber drivers and at the wrong time of day all the chargers are filled with them. Tesla told them there was no special deal, and since they sold every car they could make, it probably just shook out that way. Some 50,000 cars is still a lot of cars. I'm thinking they're doing fine.
- RHD Amazon, UPS and mail delivery are the perfect applications for electric vehicles, except, perhaps, in sub-freezing climates, when the drivers shouldn't be out in the elements, anyway. 300 miles of city driving is more than enough for most delivery routes. We have the Lightning F-150... when will we see an electric mini-truck? Two seats, a seven foot bed, 150 HP, come on, guys, step it up!
- ToolGuy Make the hood taller, and I'm in. 😉
- El scotto It leaves the loading dock/loading are in the morning. It gets parked in the same place. Bubba/Bubbette plugs in and it charges overnight. Driver forgot to plug in?First time a warning, second time no pay while their vehicle is recharging. That problem will correct itself.
- El scotto Hmmm, because it would take ohh another 20 minutes; if you rent an EV on the company dime stay at a hotel on the company dime that has EV chargers. I know crazy talk.Common sense would dictate don't rent an EV where there aren't chargers. No, I'm not downloading a find a charger app for a business trip either. People who don't like EVs won't rent them. Some do like EVs and will rent them. However most EV research on here consists of: I bought a dozen eggs, four large dill pickles, and a loaf of bread; therefore I have egg salad."