Sex Car, Take Two: BMW's Autonomous Future Is Apparently Powered by Steam

Volkswagen made waves and offended Corey’s sensibilities when it released an ad, a while back, that used sex to sell its line of family-friendly vehicles. Not implicit, come-hither-looks-from-passing-girls kinda sex, but full-on, here’s-people-doing-it kinda sex. Seemed a little rude.

Well, the Germans are at it again.

This time, it’s BMW and an online ad that uses raw, steamy passion and a concept-car-turned-bordello to sell its vision of an electric, autonomous future. A future that, until now, has boasted very little sex appeal. Like, zero sex appeal.

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What Becomes of BMW's I-Cars After 2020?

BMW always hinted that the first round of electrified vehicles populating its i sub-brand were developed to dazzle consumers with tech and probe the market’s willingness for EVs. The company is now developing two new models for the group: the iNext crossover and i4 sedan. However, both vehicles are in the midst of development and are likely to take a while to get to market. Furthermore, the brand has said it will use modular architecture kits on all models for at least the next 10 years.

That leaves the i3 and i8 in a slightly awkward position. Launched in 2014, both cars will need to remain relevant over the next few years while BMW preps the next batch of EVs. But the automaker’s continued reliance on flexible platforms that can handle gasoline and/or electric drivetrains isn’t likely to bode well for them in the aftermath. As experiments, neither model is guaranteed to persist far into the 2020s — at least not as we know them today.

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  • Redapple2 Another bad idea from the EVIL gm Vampire.
  • Daniel J Alabama is a right to work state so I'd be interested in how this plays out. If a plant in Alabama unionized, there are many workers who's still oppose joining and can work.
  • ToolGuy This guest was pretty interesting.
  • NJRide So this is an average age of car to be junked now and of course this is a lower end (and now semi-orphaned) product. But street examples seem to still be worth 2500? So are cars getting junked only coming in because of a traumatic repair? If not it seems a lot of cars being junked that would still possibly worth more than scrap.Also Murilee I remember your Taurus article way back what is the king of the junkyard in 2024?
  • AMcA I applaud Toyota for getting away from the TRD performance name. TuRD. This is another great example of "if they'd just thought to preview the name with a 13 year old boy."