Hyundai has had a busy week at the Los Angeles Auto Show. The automaker unveiled the N Vision 74 Concept that it previously teased, and it pulled back the curtain on the new Ioniq 6, a sleek electric sedan with a stunning interior.

Hyundai’s next EV is here, and the press release is persistent in its pushing of personalization.

Questionable alliteration aside, the Hyundai Ioniq 6 really does intrigue, at least on paper, and not just because of a bunch of buzzy marketing BS about how owners can use the car in ways that best fit their unique personalities.