Is This Really a Big Deal? BMW Praises Itself for Selling 100,000 Electrified Cars

In a flagrant exercise of self-congratulation, BMW announced it met its sales goal of 100,000 electrified vehicles in 2017 “as promised.” Saying that this “underlines the company’s leadership role when it comes to electro-mobility,” BMW installed a battery-themed light installation on the side of its world headquarters in Munich, Germany, that announces “the future is electric.”

While this may be true, mainstream news outlets have muddled the brand’s message by framing the EV aspect all wrong — which is probably exactly what the automaker hoped for. We’re not going to slander the company’s achievement outright; the volume does represent a nearly 60-percent increase over last year. But these aren’t just battery-electric cars, they’re hybrids, mild-hybrids, and BEVs.

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  • HotRod It took longer than it should have, but I respect VW for openly acknowledging the system's numerous flaws. Hearing that they intend to bring back physical controls for commonly used features, and that they wish to standardize them across their lineup was the biggest surprise in VW's announcement. It's just so sensible. Rather than using completely different configurations of physical buttons, capacitive controls and touchscreens for every single model, Hyundai/Kia/Genesis would be wise to consider a similar strategy.
  • Zerofoo Ugh - a MKIV VW. Heavy, slow and terrible interior durability to boot. The 1.8t in these things had awful lag, and was made worse by owners swapping K03 for K04 turbos.No Thanks.
  • Oberkanone I'm into it. An occasional trip on the WABAC machine is of interest to me.Thinking of Nissan I have to suspect being an underachiever is their goal. Not since the SE-R has the Sentra been class leading. "Most likely to be a rental" is as appropriate in Nissans yearbook in 2022 as it was 2012.
  • EBFlex Quality though? Was never on the table at Ford.
  • Oberkanone Prefer Trail Duster on rarity basis. Here is a nice one. 1979 Plymouth Trail Duster Sport 4x4 for sale on BaT Auctions - closed on May 14, 2020 (Lot #31,407) | Bring a Trailer