Much Quieter Geneva Motor Show Expected for 2020

Automakers are reassessing the number of employees they’re willing to send to next week’s Geneva International Motor Show. While plenty are simply exercising their right to snub the show, with over a dozen giving advance notice that they will not be in attendance, others are reconsidering what’s prudent as a viral outbreak grows in Europe. Overall, the industry is scaling back on the number of people it feels comfortable sending to the show.

New coronavirus cases in Switzerland have left some worried that the trade event will be cancelled at the last minute.

“The coronavirus public health crisis alone puts a big question-mark next to this year’s show,” David Leggett, automotive editor at data and analytics specialists GlobalData, told The Telegraph this week.

On Thursday, Toyota said it plans to send only business-critical staff to Geneva, specifically those responsible for operations in Europe and nobody else. Volkswagen Group also plans to send only those deemed mission critical, according to Automotive News — and that’s just for starters.

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