#FutureTrends

The wave of all-electric pickups is well upon the market, with options on the table from non-traditional players like Rivian and Tesla plus legacy automakers like Ford and GM. The latter has trotted out a variety of rigs all based on their Ultium technology, while Dearborn has apparently been busy filling every order they care to take. Rivian trucks have also been spotted in the wild, which is more than what we can say for Tesla.

One brand notably absent from the EV table? Ram. While they’ve shown shadowy sketches and vague underpinnings of promised pickups, we’ve yet to see a fully-built take on what’s traditionally been the truck segment’s most in-yer-face competitor.

They’re apparently working on something, however – and are inviting potential customers along for the ride.

For 40 years the Shell oil company has been putting out reports on what expects in the future. This year’s report titled New Lens Scenarios sees passenger road transportation being “nearly oil-free” by the year 2070. The report is in the plural, scenarios, because the futurists at Shell envision two possible outcomes, which they call “Mountains” and “Oceans”. In both scenarios the world’s population will grow to 9 billion people by 2050 and by 2070 electricity and hydrogen will be the primary means of fueling road transportation.