With General Motors razzing Ford back in 2015 for optioning an aluminum truck bed to save weight, thus improving fuel economy, it couldn’t pull off a similar move without a sea of mouths wailing warnings of hypocrisy. GM has been playing catch-up with the Blue Oval’s full-size pickup since forever, always framing the GMC Sierra and Chevrolet Silverado as the more robust choice. The company even launched an advertising campaign to prove its steel truck bed was the tougher option.
When the General’s full-sized trucks underwent a weight-loss program of their own, it was decided anything that opened or closed should be aluminum while the bed absolutely had to stay high-strength steel. Otherwise, it would be guilty of the same mistakes it accused Ford of. Despite throwing shade at Ford’s claimed lack of sturdiness for over a decade, the aluminum-sucks angle has been reeled back immensely over the last couple of years. GM even attempted to wipe all evidence of a comparative rock-drop test from the internet, possibly because it’s finally decided to embrace aluminum itself.
However, there’s already an alternative to the high-strength steel GM currently offers — the CarbonPro bed available on the GMC Sierra Denali and AT4 — and the manufacturer has prepared another stunt show to test its mettle.
Nissan won’t be extending the same commitment it has for small cars to its full-size pickup line. The automaker recently told U.S. dealers that it would begin scaling back its Titan offerings, partly due to a new Titan looming on the horizon. Nissan intends to unveil the new pickup in the fall. Meanwhile, existing Titan sales could be a lot stronger. The model can’t really compete against domestic brands, despite also being manufactured in the U.S.
The Titan’s annual sales are less than monthly Ford F-Series deliveries. Extrapolated, Nissan moved 50,459 units in 2018 against the pickup sales king’s 909,330. But the Titan even has trouble competing with the likes of the GMC Sierra, which saw 219,554 domestic deliveries last year.
According to Automotive News, Nissan’s evolved pickup strategy focuses on prioritizing what works for the passenger market — which means turnings its back on single-cab models and the Cummins diesel engine available in the Titan XD.
In 1985, the Coca-Cola Company replaced the original formula of its flagship soft drink and called the beverage “New Coke.” The new label was tucked into the corner, as this was to become the brand’s staple flavor. But the soda company knew better than to gamble its business on an unproven taste, so it retained the old formula and bottled it as “Coca-Cola Classic.” The end result was more sales and a safety net for those unwilling to steer their taste buds into adventure.
Fiat Chrysler Automobiles is doing the same thing with the Ram brand. The full-size 1500 pickup truck was replaced for the 2019 model year. However, FCA wanted to keep both the fourth and fifth generations of the half-ton hauler on the books.
Since Ram can’t call them both the 1500 and hope people recognize the difference, it’s appending the older model with the Classic nameplate. The brand will offer both the 2019 Ram 1500 Classic, known internally as the DS model, and the all-new 2019 Ram 1500, marked as the DT, at all North American dealers through the 2018 calendar year.
It’s better than a 1937 Nash Lafayette, though fuel economy — in real world driving — seems to be slightly less, if I’m to believe the results of the Mobilgas Economy Run.
I’m referring to my great-grandfather’s 1937 (or ’38) Lafayette, a fixture of my mother’s otherwise carless childhood in postwar Baby Boom Alberta. What brought up this unlikely comparison, you ask? What could a technology-laden 2017 Ford F-150 King Ranch pickup possibly have in common with a six-cylinder Depression-era sedan?
Running boards. In my mother’s earliest memories, the running boards of her granddad’s car were fixed, spanning the distance between two fenders dulled by Prairie dust and providing easy access to the spartan cabin of a long-lived touring car. In the Ford’s case, they’re electrically operated, lowering into place upon the opening of any of the pickup’s doors, then receding out of sight below the rockers, propelled by engineering ingenuity and cash.
It’s an option I’ve always found ridiculous, especially in a climate where road salt is a depressing reality. I like a fixed board. Nothing fancy. However, to my mom, who I chauffeured to a Mother’s Day meal in the King Ranch, that feature alone was enough to make her consider pulling a bank job to meet the truck’s MSRP.
With this particular truck, payload capacity and off-road prowess is an afterthought.
2015 GMC Sierra Crew Cab SLT 4×46.2-liter OHV V-8, direct injection, cylinder deactivation, CVVT (420 horsepower @ 5,600 rpm; 460 lbs-ft @ 4,100 rpm)
Hydra-Matic 8L90 8-speed automatic
15 city/21 highway/17 combined (EPA Rating, MPG)
16.5 mpg, mostly city driving while yelling “AMERICA!” at full trot. (Observed, MPG)
Tested Options: 6.2L Ecotec3 V-8, navigation, polished exhaust tips, sunroof, spray-in bedliner.
A farm, lots of mud thanks to rain from the previous day, and a dose of sunshine to dry out the ground just enough so my feet wouldn’t lose their boots in the slop. This is the perfect location — along with the perfect conditions — to test one of the latest from the pickup crop, the 2015 GMC Sierra.
Or is it?
Under the hood of the SLT-trimmed Sierra sits a V-8 less suited to farm duty and better equipped for automotive trolling.
Before we get into the meat and potatoes of the Sierra, I have a small announcement to make. TTAC now has an off-road area for testing trucks and SUVs. Sort of. It probably won’t be fully available for us for a little while, but shenanigans will be had before the end of the summer. Here’s hoping the automakers send us some metal so we can put it to the test at this newfound playland.
As for this Sierra, well, it isn’t a farm truck. Hell, it’s barely a work truck. The Sierra is available in four different trim levels — base, SLE, SLT and the top-trim Denali. Our SLT-trimmed tester arrived with its bench seat still intact, which is great for mid-summer-romance canoodling and one of the reasons girls dig guys with trucks, maybe.
Interior configuration aside, the real news for this Sierra is under the hood. The 6.2-liter Ecotec3 V-8, with its 420 horsepower and 460 pounds-feet of torque, is a nod to old-school solutions to making power and a pragmatic approach to efficiency. The pushrod V-8 might sound antiquated next to the new turbo and diesel units from Ford and Dodge, but that doesn’t make it any less valid.
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- Kcflyer Seems like a nice enough vehicle. But hard to imagine there are not much more compelling options for 65 grand.
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