Is CarbonPro Everything GMC Claims?
With General Motors razzing Ford back in 2015 for optioning an aluminum truck bed to save weight, thus improving fuel economy, it couldn’t pull off a similar move without a sea of mouths wailing warnings of hypocrisy. GM has been playing catch-up with the Blue Oval’s full-size pickup since forever, always framing the GMC Sierra and Chevrolet Silverado as the more robust choice. The company even launched an advertising campaign to prove its steel truck bed was the tougher option.
When the General’s full-sized trucks underwent a weight-loss program of their own, it was decided anything that opened or closed should be aluminum while the bed absolutely had to stay high-strength steel. Otherwise, it would be guilty of the same mistakes it accused Ford of. Despite throwing shade at Ford’s claimed lack of sturdiness for over a decade, the aluminum-sucks angle has been reeled back immensely over the last couple of years. GM even attempted to wipe all evidence of a comparative rock-drop test from the internet, possibly because it’s finally decided to embrace aluminum itself.
However, there’s already an alternative to the high-strength steel GM currently offers — the CarbonPro bed available on the GMC Sierra Denali and AT4 — and the manufacturer has prepared another stunt show to test its mettle.
The advertisement strategy is a familiar one: General Motors takes the product in question to a testing facility, someone explains what’s going on, we get close-up footage of it outperforming the competition, and a staff member declares a winner (spoiler: it’s never not GM).
This time around the gang took a CarbonPro bed to a facility where it could be subjected to category 1 hurricane winds and debris flying at similar speeds. It started with bricks and boards, before making way for items that just look cool exploding in slow motion. As you might expect, the composite bed outperformed the anonymous competitor’s unit (Ford wasn’t explicitly named) by ending the test not looking like it had been assaulted with a pickaxe.
Cprescott on Jan 21, 2020
Since GM fabricated and lied about its tears in their testing of Ford's box and hid the tears in their steel bed, I can only surmise this is another fake news gimmick. I wonder why they didn't put this in a real bed instead of allowing it to dissipate energy while hanging?
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