Is CarbonPro Everything GMC Claims?

Matt Posky
by Matt Posky
is carbonpro everything gmc claims

With General Motors razzing Ford back in 2015 for optioning an aluminum truck bed to save weight, thus improving fuel economy, it couldn’t pull off a similar move without a sea of mouths wailing warnings of hypocrisy. GM has been playing catch-up with the Blue Oval’s full-size pickup since forever, always framing the GMC Sierra and Chevrolet Silverado as the more robust choice. The company even launched an advertising campaign to prove its steel truck bed was the tougher option.

When the General’s full-sized trucks underwent a weight-loss program of their own, it was decided anything that opened or closed should be aluminum while the bed absolutely had to stay high-strength steel. Otherwise, it would be guilty of the same mistakes it accused Ford of. Despite throwing shade at Ford’s claimed lack of sturdiness for over a decade, the aluminum-sucks angle has been reeled back immensely over the last couple of years. GM even attempted to wipe all evidence of a comparative rock-drop test from the internet, possibly because it’s finally decided to embrace aluminum itself.

However, there’s already an alternative to the high-strength steel GM currently offers — the CarbonPro bed available on the GMC Sierra Denali and AT4 — and the manufacturer has prepared another stunt show to test its mettle.

The advertisement strategy is a familiar one: General Motors takes the product in question to a testing facility, someone explains what’s going on, we get close-up footage of it outperforming the competition, and a staff member declares a winner (spoiler: it’s never not GM).

This time around the gang took a CarbonPro bed to a facility where it could be subjected to category 1 hurricane winds and debris flying at similar speeds. It started with bricks and boards, before making way for items that just look cool exploding in slow motion. As you might expect, the composite bed outperformed the anonymous competitor’s unit (Ford wasn’t explicitly named) by ending the test not looking like it had been assaulted with a pickaxe.

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8 of 31 comments
  • Cprescott Cprescott on Jan 21, 2020

    Since GM fabricated and lied about its tears in their testing of Ford's box and hid the tears in their steel bed, I can only surmise this is another fake news gimmick. I wonder why they didn't put this in a real bed instead of allowing it to dissipate energy while hanging?

    • See 5 previous
    • Lou_BC Lou_BC on Jan 21, 2020

      @PrincipalDan "GM has a history of coming up with innovative things"...BUT. I was really excited about GM's new inline 6 diesel but for the most part it is paired up with high end trim packages that I don't want. I was hoping for the I-6 paired with the TrailBoss package. That would be a match made in heaven but typical GM...NOPE. It ain't happenin'.

  • Akear Akear on Jan 21, 2020

    GM should instead spend more money on improving the exterior and interior design of their trucks, which have been getting a lot of criticism lately. They seem to be in denial that Chrysler is now eating their lunch.

  • ToolGuy VW (marque not group) and Tesla very nearly switched positions on a YTD basis.
  • RHD Inexpensive gasoline appears to be a thing of the past. ILO is correct - we have enough sunlight, wind and emerging ocean wave energy to power the entire country and then some. Clean air is nice, and being free of the whims of OPEC, geopolitics and hugely profitable oil companies will do all of us a world of good.
  • Raymond Segura Can you tell me where I can get the rear bumper for 69 impala?
  • Art Vandelay some of the crazy numbers I get. Percentages look bigger with any fluctuations with low volume makes and brands leaving the market will see massive month over month changes. But what’s with Buick? I still see the occasional ad on TV and yet the drop is disproportionate even compared to all the other GM brands.
  • Master Baiter "There is no mandate for consumers to buy EVs, not in any country or state. That’s made up."Right. And you are not mandated to purchase a toilet that only uses 1.6 gallons/flush. You could choose to not have a toilet--just go in the woods, like the bears do.