#FordE-Transit

Ford’s commercial vehicle arm has been teasing the upcoming Tourneo Custom EV ahead of its formal debut on May 9th, 2022. Ford Pro is eager to expand its lineup of all-electric light commercial vehicles and has already started production of the E-Transit, making the Euro-focused Tourneo the next model queued to be juiced up.

Despite most automakers proudly proclaiming their intention to shift toward EV-dominant portfolios, customers haven’t been sharing their enthusiasm. While there’s a subset of loyal early adopters that are eager to see electrification become the norm, the relative infancy of the technology and prevalent gaps in the charging infrastructure has kept them from becoming a majority. But manufacturers seem to think it’s just a matter of time and that they’ll be able to make up the difference through fleet sales.

Advertised with lower than average operating costs and juicy subsidies being offered throughout the developed world, automakers have convinced themselves that EVs will soon become the de facto rides for various entities needing to round out their stables. Meanwhile, we’re hearing inklings that Ford is seeing pushback from fleet customers over its s new F-150 Lightning pickup and E-Transit van.

As we reported a couple of weeks ago, Ford is set to debut its new E-Transit electric van tomorrow. An announcement was made yesterday regarding the Transit’s production location. And the new van brings along some cash, and jobs as well.

Eager to prove itself as a forward thinking mobility brand, Ford has advised us to prepare for the debut of the battery powered E-Transit van on November 12th. Following some heavy teasing from CEO Jim Farley during the company’s third-quarter earnings call a day earlier, Blue Oval issued an official announcement on Thursday to be ready for the commercial vehicle poised to change the way it does vans.

We’ve heard this before. There was supposed to be a battery electric Transit Connect, developed in partnership with Azure Dynamics, coming to market for the 2011 model year. While a prototype existed and was driven around by numerous outlets who praised it for being incredibly normal, the car ended up being prohibitively expensive to manufacture and kind of underwhelming to live with. Range was an abysmal 56 miles (according to the EPA) and the van was only just barely capable of maintaining highway speeds. In the end, Ford handed the project over to Azure — which nixed the passenger model and sold a few thousand commercial versions to various U.S. bureaucracies, coastal power companies, AT&T and the Canada Post for a little under $60,000 a pop.

Azure then went bankrupt.