It’s time for more Abandoned History, where the topic is Edsel and the year is 1960. It was to be the final outing of the Ranger, and the last year of Edsel as an entity. The Ranger had an interesting journey over its short three-year tenure and served as Edsel’s entry-level car in 1958, its mid-level sedan in 1959, and finally as its only sedan offering for 1960. Each of those years saw different styling appear on the Ranger, as Ford tried desperately to save the Edsel brand after its disastrous debut outing in 1958. Even though the Ranger was new in 1958 and heavily revised in 1959, it was all-new in 1960.
The 2023 Ford Super Duty trucks bring more power, more torque, and more capability to a segment already brimming with strong contenders.
Ford pulled back the curtain on the new Super Duty trucks a few weeks ago, and we’re now learning how super they’ll be. The automaker says its heavy-duty trucks offer the best towing for all trailer types, best-in-class maximum payload, and 1,200 pound-feet of torque from the available high-output 6.7-liter diesel engine.
Believe it or not, the Ford Escape has been around for over two decades. It is currently in its fourth generation, with the current suppository-like styling first blighting landscapes in 2019. Now, the Blue Oval has gifted it a midcycle refresh, installing new engines and a face that no longer looks like a rolling tribute to the noble lungfish.
With its splashy debut and immediate sales success, Lincoln’s Continental Mark II I personal luxury coupe offered up immediate and serious competition to the more established Cadillac Eldorado, which previously had the market all to itself. With its unique styling different from other Continentals and a more upscale interior, the Mark typically won in comparison tests published by the automotive press of the day.
There are two types of people in this world, those that dislike vans and those who have come to the realization that they’re probably the most versatile vehicles money can buy. While vans may not be ideal for every single situation, they can slot into just about any application with a level of ease other vehicles could only dream of. But there are super specialized variants, with converted campers being among the most popular.
We return to our Edsel coverage today during the second model year of the company’s entry-level car, the Ranger. When it debuted amongst the six other Edsel models in 1958 it was the cheapest and the least ornamented of them all. However, it was still more expensive than the nicer Fairlane 500 upon which it was based, and indeed priced similarly to a more upscale Mercury, the Medalist.
Do you remember when suits at Ford breathlessly announced their all-electric F-150 Lightning was priced at a sliver under $40,000? Pepperidge Farms remembers – and TTAC does, too. Hot on the heels of a price increase two months ago, the least expensive Lightning now stickers for an alarming $53,749.
Edsel’s first year in 1958 proved very disappointing for the folks at Ford. The company’s unusual styling didn’t click with consumers, there was a sudden recession, and the average American consumer realized they didn’t have to buy a brand new car every year or two. And so it was that Edsel’s seven-model portfolio was reduced to just three for 1959. Leading the charge was the most successful (and cheapest) Edsel, the Ranger. It turned out that for Edsel buyers of 1958, less was more.
The new Continental Mark III coupe was a smash hit at its debut in 1969. The Thunderbird-based design proved a cost-saving device for the Lincoln-Mercury Division and put the company’s revenue in the black for the first time in a while. After an exceptionally long model year in 1969, regulatory forces, trim edits, and cost-saving measures took place for the model’s second year in 1970. We covered the exterior changes last time, and today slide into bucket seats in our polyester suits.
Since roughly the dawn of time (or at least the dawn of manufacturing in Detroit), pickup truck makers have enjoyed beating each other over the head in a perpetual game of one-upmanship. Torque, towing, interior appointments – it’s rare for any stone to be left unturned when one brand decides to move the goalposts.
After the Bowtie Brigade showed off a refreshed Silverado HD last night in Michigan, you just knew the Blue Oval Brutes would clap back in short order with a new take on their Super Duty workhorse. Ed. note: Arguably, Chevy crashed Ford's party. Though this story was assigned to Mr. Guy, yours truly saw an embargoed briefing held by Ford the day after the Detroit Auto Show. So perhaps Chevrolet caught wind and decided to be an interloper.
With supply constraints persisting within the automotive industry, the knowledge that a manufacturer has induced a production stall due to a lack of parts is hardly big news. Nobody seems able to source enough batteries and the semiconductor shortage has left automakers dealing with routine factory shutdowns. But Ford seems to be confronting one of the saddest examples we’ve yet seen and has confirmed that it’s delaying trucks – seemingly because it doesn’t have enough trim badging or Blue Ovals to go around.
The last time we saw the 1975 Ford was when your author dropped it off at the shipping office in Oakland. Readers can review the previous installments of the trip up through California, the prep of the car, and the purchase and arrangements of the trip elsewhere on this blog by following the links.
What follows may be of academic interest only to the American reader but if there are any fellow British folks there wondering about importing a car from the USA then the following may prove useful. It is also interesting to arrange a sort of race between the vehicle registration organizations of the two countries, to see who made it hardest and who did it quickest!
But first, the car had to make it here to the U.K.
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- Dwford How many more wealthy performance car buyers does Chevy think they can drag into their showroom full of middle of the road crossovers? I guess they will find out
- SCE to AUX It's been done before, with varied success:Ford --> LincolnHyundai --> GenesisGM --> XLR (Cadillac), ELR (Cadillac)VW Touareg --> Porsche CayenneI suspect GM is trying to avoid the Mustang fiasco (which is working for Ford, BTW), by not making the Corvette name a sub-brand - only its hardware.(In the Mustang's case, YTD 46% of "Mustang" branded vehicles are the Mach-E, but they share no hardware. GM's plan is much different and less controversial.)Back to the sub-brand: the XLR and ELR experiments were total duds, borrowing hardware from the Corvette and Volt respectively. Both sullied Cadillac's name - not Chevy's.
- Art Vandelay I don’t care what they do with the brand. But I do want to see how a mid engined platform spawns a 4 door and a crossover
- Varezhka If they’re going to do this, might as well go all the way and make it a standalone brand instead of a Chevy sub-brand. They already have a unique emblem, after all. Shouldn’t there be enough empty former Hummer, Saab, or Cadillac dealer showrooms to house them?
- Steve Biro Not only do I not want this technology in any vehicle that I own, I will not have it. As in I will never buy it or, if forced by circumstances to accept its presence, I will find a way to disarm it.