#FiveStar

Automotive startup Qoros Auto Company has an interesting business model. Backed with the manufacturing know how of China’s Chery corporation, and the funds of the Israel Corp. holding company, controlled by the Israeli Ofer family, Qoros is designing cars in Europe to be sold in Europe, but built in China.

The general and automotive press was buzzing in the past couple of days about Tesla’s Model S acing crash testing by the National Highway Traffic Safety Administration, following a Tesla press release claiming that the Model S is the safest car ever tested by that agency. Now, NHTSA is throwing some cold water on Tesla’s claims that the Model S earned more than five stars, the agency’s highest score. The car performed well, NHTSA says, but not off the charts as claimed by Tesla. The implication that Tesla is exaggerating the crash test results follows the company’s release of what it said were profitable financial results, though the figures did not follow generally accepted accounting procedures. NHTSA also released video of the Model S undergoing crash testing.

Chart courtesy of Tesla Motors

While General Motors is thumping its chest because the new fullsize pickups from Chevrolet and GMC are the first to earn an overall 5 star crash test rating since the standards were upgraded two years ago, Tesla is trumpeting the NHTSA crash testing results for their Model S, saying that the luxury EV achieved the best safety rating ever of any car tested by the highway safety agency. Not only did the Model S earn an overall five-star rating, but the Model S earned 5 stars in every testing category. While 5 is the maximum rating that NHTSA publishes, manufacturers are provided with the overall Vehicle Safety Score, whose scale goes higher, and Teslas says that the Model S’ VSS was 5.4 stars, the highest ever achieved.

The National Highway Traffic Safety Administration stiffened its testing procedures in 2011. General Motors has announced that for the first time since those stricter standards have been in place its 2014 Chevy Silverado and GMC Sierra pickups have earned overall vehicle scores of five stars, the first fullsize pickup trucks to earn that rating. The 2014 Ford F-150 and 2014 Ram 1500 from Chrysler have four-star overall ratings. NHTSA hasn’t yet released the rating of Toyota’s new 2014 Tundra, scheduled to go on sale in late August, but the 2013 Tundra received four stars from NHTSA as did the outgoing 2013 GM trucks.

Chrysler’s long-disfunctional “Five Star Dealer” program may be on its way out, reports Automotive News [sub], as a new Fiat-created dealer rewards program rolls out to a Chrysler dealer body that’s fighting for survival. The new program, which may still be merged with Five Star, addresses several longstanding dealer complaints about Five Star, perhaps the most important of which is third-party verification [to be done by the Swiss audit firm SGS Group]. Given the deep mistrust that exists between Chrysler dealers and the mothership, bringing in outside auditors to perform certification was probably a prerequisite (and brings the Chrysler program in line with Ford’s practice of independent dealer rewards program auditing). But the biggest change also helps explain why Chrysler employees will no longer judge dealerships: instead of a mere star rating system, now there’s money at stake.