#FiatPickup

Ralph Gilles, global design head for Fiat Chrysler Automobiles, just loves the little Fiat Toro pickup. He can’t get enough of it.

Unfortunately for FCA, and especially the Fiat brand, Americans certainly can say “no” to FCA models adorned with a classic Italian badge. Fiat, which returned to these shores just six short years ago, is floundering in North America, so ears perked up in Chicago yesterday when Gilles seemed to imply the brand might introduce a life-saving model into the U.S. market.

Alas, the company appears to have no intention of trying something desperate to stop the sales bleeding.