#Features

In our last Eldorado installment, a reworked and Fleetwood-bodied 1963 Eldorado’s exterior styling was a bit of a surprise. It stepped away from the dowdy and Chevrolet adjacent styling it carried in 1961 and 1962 and became more slab-sided and refined looking. And even though it was not an entirely new car (as claimed by GM), the styling revisions were enough to set the sixth generation car apart from its predecessor. This week we open the long, heavy doors and see what interior updates were made for ‘63.

We return to Eldorado coverage with the “all-new” claim applied to the Eldorado of 1963. It was misleading, as the luxury convertible embarked on a new generation while the rest of the lineup was considered a refresh. The Cadillac marketing people justified their grandiose claims because in addition to a visual rework, the Eldorado changed its manufacturing location. It moved upmarket (shedding the two-year DeVille association) and joined the exclusive Fleetwood assembly line with the Sixty Special and Seventy-Five models. And part of its new upper-crust lifestyle meant a reduction in chrome trappings in addition to its refreshed corporate appearance.

As we covered in our last installment, the Cadillac Eldorado was “all-new” for 1963 as GM repositioned its flailing flagship convertible. While the rest of the lineup existed as a refresh of the 1961-1962 generation, Eldorado was set apart. Not that it looked different to the rest of the model range, as it received the same visual updates. Eldorado was considered new, special, because of its change in construction: It ascended the ranks in 1963 to the Fleetwood assembly line. And there were a few new details under the skin to draw in the consumer.

In 1961 Cadillac lowered the status of the Eldorado for its fifth generation, after the fourth-gen received lackluster sales. Eldorado transitioned from a pair of body styles (coupe and convertible) sitting atop the company’s standard car range to a weird cousin within the DeVille line, offered only as the convertible Biarritz. Customers saw little to no reason to spend 16 percent more for an Eldorado Biarritz than they would for the nearly identical Sixty-Two convertible, and sales remained poor at 1,450 per year in 1961 and 1962. Eldorado needed a change, a clean break.

In our last Eldorado installment, we reviewed the styling revisions that arrived for the fifth generation Eldorado’s second and final year in 1962. Styling was smoothed, fins were made less aggressive, and the look headed toward a more familial and generalized GM appearance as distinguishing Eldorado details went by the wayside. As it turned out, this less-for-more approach did not work particularly well with regard to the appeal of the top-tier Eldorado Biarritz.

As we’ve learned over the past couple of weeks, the fifth generation Cadillac Eldorado Biarritz really struggled to justify its high price tag. With Chevrolet-adjacent exterior styling and an interior that lacked any upmarket badging whatsoever, the Eldorado had become a shadow of its former glamorous self. Cadillac made some changes to its halo convertible for 1962, the second and final outing of the fifth generation design. To summarize the updates succinctly: Designers removed even more details.

Among the myriad of alterations made to the Cadillac lineup for 1961 was a change in approach for the Eldorado. As we learned in our last installment, poor sales successively after 1958 led to a de-emphasized Eldorado model in 1961. GM realized no amount of largesse, pink paint, or fins could save its sales figures. And so for 1961 the model was relegated to a part of the much more popular DeVille line of cars, and was available only in convertible Biarritz format. The model’s toned down 1961 looks were accompanied by modest engineering changes.

We concluded our coverage of the fourth-generation Eldorado last week, as the 1959 to 1960 run resulted in very mediocre sales. The Eldorado Seville and Biarritz sold poorly compared to the rest of the Cadillac line, and the Eldorado Brougham was the slowest selling model the brand had on offer. While low sales of the Brougham were more understandable given its huge asking price, the regular Eldorados seemed to have lost their mid-Fifties appeal. Cadillac needed to take action and rework its lineup, particularly where Eldorado was concerned.