Nissan to Keep Closer Tabs on Dealerships in 2021, Retailers Annoyed

After enduring a series of rough years resulting in some unsettling financial reports, Nissan is doing its utmost to turn things around. Following its first annual loss in 11 years, the company announced a plan that would include cutting 20 percent of its global lineup to make way for newer models, eliminating unnecessary production capacity, and cutting corners (and jobs) just about everywhere in order to save $2.8 billion off of fixed costs. This is also being done to make way for a leaner, meaner Nissan, and make room for newer vehicles it believes will be essential to remain competitive.

It’s also hoping to spruce up dealerships to make them more desirable locales for customers ready to do their business. That includes an increased number of factory audits moving into 2021 — partly as a way to make up for the limited number that were conducted this year thanks to the pandemic and partly as a way to make sure nobody is doing anything financially untoward. But there are some concerns among owners that Nissan may end up bullying shops unnecessarily.

Read more
  • Redapple2 Cadillac, Acura and Infiniti have very tough rows to hoe.
  • Redapple2 First question: How do you define Sales Success?1 they ve lost more than 35% of all dealers in the last 5 years.2 transition to BEV will cost Billions. No money for new designs3 cars for #2 above have already been designed in BEV form and wont be redone significantly for - what- 10 years? 3b-Lyric and whatever its called are medusa level ugly. How could this design theme be fuglier than arts and science? Evil gm did though4 the market is poisoned. 1/3 of folks with $ would never consider one/ridicule the product. Under 40 yr olds dont even know the brand exists.It is dead and doesn't know it. Like a Vampire.
  • Redapple2 Focus and Fiesta are better than Golf? (overall?) I liked the rentals I had. I would pick these over a Malibu even though it was a step down in class and the rental co would not reduce price.
  • Teddyc73 Oh good lord here we go again criticizing Cadillac for alphanumeric names. It's the same old tired ridiculous argument, and it makes absolutely no sense. Explain to me why alphanumeric names are fine for every other luxury brand....except Cadillac. What young well-off buyer is walking around thinking "Wow, Cadillac is a luxury brand but I thought they had interesting names?" No one. Cadillac's designations don't make sense? And other brands do? Come on.
  • Flashindapan Emergency mid year refresh of all Cadillac models by graphing on plastic fenders and making them larger than anything from Stellantis or Ford.