#ExperimentalVehicles

Ford Reveals Literal Hype Machine With Prototype Mach-E

Ford appears to have spent a fortune in order to convince the world that electric vehicles have nearly limitless potential.

Its latest spot promoting the Mach-E (and its current efforts to embrace battery power) include a high-powered prototype boating 1,400 horsepower and some of the most recognizable faces in motorsport attempting to challenge it — or at least help make for some quality entertainment while parodying the scientific method. The marketing campaign is so bonkers, it’s hard to be cross with the company even if Ford had taken the testing more seriously.

While physics-defying electrics aren’t new, they’ve only recently begun making appearances at Ford Motor Company. The Mach-E 1400 — developed in collaboration with RTR Vehicles — is here to drive home the message that the automaker isn’t taking electrification lightly.

Matt Posky Jul 21, 2020

Recent Comments

SCE to AUX Base Price: $99,795 US / $115,133 CANAs Tested: $100,370 US / $115,133 CANBoth versions can't cost the same in CAN $.
SCE to AUX @Matt Posky: This may surprise you, but I agree with your criticisms is this story.This vehicle has the look and weight of the Telluride, but without the right chops. A vehicle like this is intended to be a great highway cruiser loaded up with all the stuff one takes on a trip - not a 0-60 racer.My former Sedona (RIP, sniff) had a great blend of space, power, and towing capacity. It was lovely for countless road trips, but it was a ponderous commuter.The EV9 won't make a great road trip car due to its short range, and it is too hulking to make sense as a commuter. They should have fitted a 150 - 200 kWh battery so it could at least go some distance, and that might justify the bulk.No way I'd go in for ~$60k for this vehicle.
Jeff S I like the looks of this car and in today's dollars it might not be that bad a buy but my issues with this Genesis would be Hyundai's reliability in recent years has been below average and getting a car like this serviced at a Hyundai dealership. I do like the rear reclining rear seats and the massage settings. Beautiful car but I would take the safer option of a preowned Lexus which gives you better reliability and lower maintenance costs than the South Koreans and the Germans. Genesis is definitely a luxury car with the extras that are standard but it is still a Hyundai. These will depreciate a lot as do the German cars which once they get old a Pandora's box of issues crop up and they become expensive to maintain. Good write up.
Tylanner Cinnabon is the holy grail but Starbucks or Dunkin will do. I will only resort gas-station coffee in extraordinary circumstances.
Akear My Fusion is nearing the 200,000 miles mark. However, I do not want to replace it with an unreliable Escape, which could blow its engine by 60,000 miles. Ford has gone down hill since Fields was forced out. Both Hackett and Farley have made Ford the nation's recall king. What happened..................

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