Automotive marketing – marketing in general, really – fascinates me. I have a business degree with a focus on marketing and spent many years studying the commercial machine of capitalism, along with the psychology behind getting you to buy. The whole thing is extremely thought-provoking (such as Mike Rowe) and often more than a little spooky. Such as a penis with warts …
Arthur DaileyIn the current market many are willing to pay 'extra' to get a vehicle that may be 'in stock'/on the lot. An acquaintance recently had his nearly new vehicle stolen. His choices were rather limited a) Put a deposit down on a new vehicle and wait 4 to 6 months for it to be delivered. And his insurance company was only willing to pay for a rental for 1 month and at far less than current rental costs. b) Purchase a used vehicle, which currently are selling for inflated prices, meaning that for the same vehicle as the stolen one he would need to pay slightly more than what he paid for his 'new' one. c) Take whatever was available in-stock. And pay MSRP, plus freight, etc and whatever dealer add-ons were required/demanded.
SCE to AUXI like it, but I don't know how people actually use dune buggies. Do you tow them to the dunes, then drive around? Or do you live close enough that the law winks as you scoot 10 miles on public roads to the beach?As for fast charging - I doubt that's necessary. I can't imagine bouncing around for hours on end, and then wanting a refill to keep doing that for a few more hours in the same day. Do people really run these all day?A Level 2 charger could probably refill the 40 kWh version in 6 hours if it was 80% empty.
Lou_BCThis is a good application of EV tec. A play toy where range isn't an issue.
RoadscholarI just bought a Veloster N Auto for $500 under MSRP
JMIIIn 5 years these cars will be worth about the same as normal (non-Proto Spec) version of the car. My limited edition C7 (#380 out of 500) is worth maybe about $2k more then a similar spec C7 and this was a vehicle with a $75k price tag when new. The problem with these launch editions is they rarely contain anything more then different paint, interior trim, some bundled options and a few badges. Thus there are that "special" other then being new and limited, two things that will fade into history very quickly. As they saying goes a fool and his money are soon parted.