#EuropeanAutomakers

With Britain’s parliament rejecting Prime Minister Theresa May’s latest Brexit deal, European automakers stand to face some strong headwinds in the near future. As of now, no clear path lies ahead. Many believe the European Union will continue playing hardball, punishing Britain for leaving. But, even if it doesn’t, loads of regulatory and trade issues must be resolved in short order to avoid problems.

There’s also no shortage of hyperbole surrounding the issue. Just this morning I heard cable news call it “the largest crisis in Britain’s history,” as if World War II never happened. A channel away, another outlet proclaimed how splendid it would be for trade between the United Kingdom and United States.

Regardless of which side of the fence you fall, there’s more at stake here than Theresa May’s job. Automakers, who like consistency above all else, worry a no deal plan for “British independence” could be tantamount to flipping the industry table. They don’t like being caught up in the uncertainty surrounding Brexit, and there appears to be an endless list of issues to contend with.

You want a Škoda Kodiaq. Your neighbor wants a Škoda Kodiaq. I want a Škoda Kodiaq. Naturally, we all want Škoda Kodiaqs, because the grass is always greener on the other side.

But what if the Kodiaq wasn’t only available on the other side of the Atlantic? What if persistent talk of a potential North American Škoda return resulted in a Kodiaq on sale at a dealer near you? How inexpensive would the Kodiaq need to be in order for your persistent desire for unobtanium turn in to a real purchasing decision?

Škoda would likely charge in the neighborhood of USD $24,995 if the Kodiaq, set to go on sale across the pond in April 2017, made its way to the United States.

Jaguar Land Rover’s brands are as British as crumpets and the Union Jack (ignore the fact that it’s owned by India’s Tata Motors), so concerns over Britain’s vote to leave the European Union should fall squarely on its tweed-covered shoulders.

The automaker is keeping a stiff upper lip, at least in public, with a spokesperson saying the company doesn’t plan to make changes to its strategy, Reuters reports.

A $1.34 billion assembly plant in Slovakia is going ahead as planned, said Jaguar Land Rover strategy director Adrian Hallmark, who called the Brexit a “short-term issue” during a news conference.