Note: Yesterday, Mark Stevenson, using “news” about the revised Mercedes-Benz GLS as an object lesson, points out how wasteful car manufacturers’ and suppliers’ press releases can be. They waste pixels, paper, our time and ultimately get in the way of providing worthwhile content for you, our readers.
Not all press releases are a waste of time, though. I coincidentally happened to be buttoning up this post when Mark’s editorial went live and realized that my particular piece was 100 percent the result of getting a much shorter press release, albeit from a much smaller car maker (in both senses of the word) than Daimler.
It’s always nice to get paid, but one of the better parts about this gig can be the interaction we have with readers. We’ve written about TTAC reader John Kit and the enthusiasm John and his teenaged daughter Emma have for making realistic slot cars based on historic sporting automobiles. I was particularly touched by the custom Jim Clark Lotus Cortina they made that was inspired by a post of mine. They don’t just make one-off slot cars; John set up Studio 65 to market 1:32 Jaguar X120s that Emma makes, scratch building the chassis and casting the resin bodies herself. The Jaguar was followed by a Ferrari 340 America. Recently, Emma wanted to build something “fun and cute”, so now they’ve introduced their latest slot car: the Austin Healey “Frogeye” Sprite.