#EdselDivision
Did Sputnik Doom the Edsel?
When I noticed Michael Beschloss did a piece on the failure of the Edsel, I thought it was pretty cool that a historian of his reputation would write about cars. Beschloss is better known for writing about U.S. presidents than automobiles.
After reading his piece in the New York Times, Hubris, and Sputnik, Doomed the Edsel, I’m less impressed with his reputation.
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