#EdWelburn

After realizing the American Dream as head of General Motors’ design division, Ed Welburn announced today that he’ll retire on July 1 after being with the automaker for 44 years.

Welburn, 65, headed GM Design since 2003 and Global Design since 2004, leading the teams who crafted the models that led the automaker out of bankruptcy — among them, the Buick LaCrosse and Enclave, Chevrolet Camaro and Equinox, and Cadillac CTS.

Would Buick consider producing a pickup truck? Now that the brand’s lineup has been fleshed out to include sedans, SUVs, and a convertible, what’s stopping General Motors from adding a Buick-badged variant to either its midsize or large-truck portfolio?

According to Ed Welburn, who oversees global design for GM, there’s a simple answer.

“No, I don’t see it,” Welburn said, wincing. “Wow. I haven’t gotten that question from anyone.”

At that point we expected silence, as it’s not if anyone is clamoring for a Buick pickup truck, despite a market that’s moving toward softer pickups that err on the side of comfort and convenience — but Welburn went on.

Detroit Free Press posits the endless recall parade General Motors has been leading since late February 2014 may be doing more harm than good for public perception or its bottom line. Though spokesman Greg Martin claimed the recalls were an effort to make his employer “a first-class safety organization” by focusing hard upon the consumer, a survey by AutoTrader found 51 percent of auto consumers were less confident in the industry’s overall safety record as a result of the actions by GM, up from 44 percent who thought the same five days’ earlier. In addition, the automaker will take a $400 million charge in Q2 2014 for the recalls since April 1 as of this writing, while its current stock price of $33.07 per share is a few cents above its IPO price from November 2010.