Abandoned History: Project Genesis, Toyota Cars for Young People

Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA.

It was called Project Genesis, and like WiLL, it didn’t go well.

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Listen Up: Amazon Putting Alexa Into More Automobiles

Amazon is striving to put Alexa, the home assistant/listening device, into more automobiles in the coming years. As a result, the company is working feverishly to enhance her vehicular-related capabilities — including wriggling her way into the embedded software systems of new cars.

On the surface, it sounds great. Networking your car with your smart home device opens up a bevy of new conveniences and Alexa should also help your car get better at understanding everyday voice commands. In the future, you’ll be able to order groceries, check the stock market, call the office, and adjust the thermostat of your house and car without ever having to take your hands off the steering wheel. But this also opens up a bevy of concerns, now that we know Amazon’s employees listen to and record pretty much everything you say to the device — sometimes doing the same for background conversations that were never intended for Alexa’s ears.

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Junkyard Find: 2000 Toyota Echo

The Toyota Echo, known as the Platz in its homeland (the hatchback was named Vitz), was available in the United States for the 2000 through 2005 model years. It was an inoffensive and reliable little commuter appliance, but something about its proportions seemed wrong to American car shoppers and few signed on the line that is dotted.

These days, even a Daewoo Lanos is easier to find than an Echo, but I was able to find this forlorn silver ’00 in a Denver-area self-service yard.

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Piston Slap: Traversing the Echo of The Epic Windfall?

Long-time TTAC Commentator psarhjinian writes:

I need some communal wisdom.

I have two vehicles: a 2005 Pontiac Montana and a 2005 Toyota Echo.

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No Fixed Abode: A Vestigial Tale

I woke up yesterday to see that my friend W. Christian “Mental” Ward had taken advantage of me while I was drunk.

My first thought was to make a porn movie in which I played myself, kind of like that nice young lady who recently graduated from Columbia did. (They call her “Mattress Girl”, by the way.) But then I realized that Mental’s violations had been limited to using the column title “No Fixed Abode” for his own opinions. So I calmed down. But then I wondered: what if I just let people use the title for columns of which I particularly approved, either drunk or sober? Eventually I wouldn’t even need to approve them myself. I could use an algorithm, or a Millennial. Perhaps, after fifty or seventy-five years of this, the phrase “no fixed abode” would become brandless, like “kleenex” or “band-aid.”

I can imagine some kid in the year 2210 waxing nostalgic about his steam-powered Kamakiri biosphere-mobile (the first person to get the reference wins the Internet) and saying to his friends, “Man, I’m going to hook up the ‘trodes and bang out a nofixedabode about the time I saw my Daddy mowing the lawn and I was like, ‘Come on Daddy, get in, let’s go!'” At that point, the original reason for the column title, to say nothing of its decidedly nonfamous originator, would be long lost to history.

Which brings us, of course, to the Prius.

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Review: 2012 Toyota Yaris 3-Door

The 2012 Yaris! It’s a car! That might sound like the strangest marketing claim for a new car ever, but if you dig deeper it is Toyota’s attempt at saying “OK, we get it.” Why? Because Toyota, like most manufacturers, has had trouble staying on message with basic transportation. Need proof? Look no further than the Corolla. The Corolla was a small, cheap and cheerful vehicle that has since grown into a 15-foot long sedan that weighs almost 3,000lbs and can reach $20,000 with options. No matter how nice a Corolla might be, cheap to buy it isn’t.

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  • Bil65789488 Consumers or manufacturers didn't kill sedans, the government, CAFE, and ZEV killed sedans. With far higher standards and taxes/penalties on sedans than SUVs or trucks, it is no mystery why this is happening.
  • Redapple2 Flyer: Caveat. Subaru. Near 9 inches ground clearance and near Land Rover AWD system, They can do some impressive things off road. (I m not talking Moab trails).
  • Corey Lewis The short truck is terrible. The tire blocks all rear visibility while making the tiny bed very tricky to access. And the wheels on it look like they're from 2002. Other than that, I really like the idea of the Grenadier and it seems like a good effort. I wouldn't buy one because of the tractor recirculating ball steering, which makes it terrible in everyday use.
  • Bjohnson10 Coast to Coast by the Jesus and Mary Chain. It's only about someone on a cross-country motorcycle trip while high on heroin.
  • Funky D A few from my road trip playlist: Eddie Rabbitt - Drivin' My Life AwayAmerica - Ventura Highway---Herb Alpert - Route 101Jerry Reed - East Bown and DownEddie Money - Shakin'Lindey Buckingham - Holiday RoadWar - Low RiderTears for Fears - Everybody Wants to Rule the World (Not a driving song per se, but if you've seen the video, you'll get it)Wang Chung - Wait (Gotta see the end credits of "To Live and Die in LA", for this one)