Jeep Will Soon Sell E-Bikes

Spending any amount of time in front of a television or computer screen on Groundhog Day likely resulted in you seeing the new Jeep Gladiator spot starring Bill Murray. As with most of the advertising done in the name of Fiat Chrysler Automobiles, it was memorable and effective. Both Murray and the truck came across well, encouraging many to re-watch the fantastical 1993 comedy the ad is reliant upon while possibly browsing the Jeep website beforehand. Loaded with easter eggs from the film, it was probably the best automotive ad featured during Super Bowl LIV in a year loaded with healthy competition.

However, your author noticed something odd while watching. At one point, Bill taps Punxsutawney Phil atop his adorable little helmet as they prepare to journey through the snow on what appeared to be a Jeep-branded bicycle. The scene is so brief that it required a repeat viewing to be sure. Is Jeep seriously trying to get into the bicycle game?

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General Motors Starts Taking Orders for Electric Bicycles

Last November, the world learned that both General Motors and Ford planned to enter the field of two-wheeled transportation as part of their new identity as “mobility” companies. Ford chose to purchase electric scooter startup Spin, whereas GM wanted to mass produce two e-bikes intended for direct sale. However, not much was known about the actual product, where they would be made available, or what the company intended to call them.

That changed Thursday, when GM announced its electric bicycles will carry the brand name “Ariv” (styled as ARĪV by the company) and commence sales within Europe in the second quarter of 2019. Customers have a choice between a compact e-bike and an even smaller, foldable one for a little more money.

Considering how much the authors on this website like to rag on rental scooters (which are an unholy menace), we’re glad to see General Motors take this route. Love or hate them, bicycles are better solutions for urban transport than standing scooters, and encouraging people to own them means fewer e-vehicles littering the sidewalk.

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  • FreedMike In unrelated news, my left shoulder has gotten used to me patting it with my right hand, while saying “man, were you smart for buying last year before this all got out of hand.”
  • FreedMike I’d like to say I’m outraged and won’t buy anything from GM, but aside from a Stingray or a CT5 V Blackwing, they don’t make a damn thing I want anyway.
  • FreedMike Well, given that the plastic “wrap,” featuring any number of colors ranging from off-the-wall to utterly obnoxious, is now a thing, maybe these guys figured they’d get a piece of the action.
  • SCE to AUX Hyundai still gives 3 years of Bluelink for free, then it's $99/year after that. I like it, and I pay for it.I agree that GM is just finding a way to raise prices, but what happens after 3 years - does OnStar disappear?This isn't different from other moves by mfrs. For instance, many drop the FWD option and standardize on AWD, while raising prices $1500. Few people complain about that.
  • KevinB I have three vehicles with OnStar solely for the purpose of accident response. Everything else they offer is useless to me because Bluetooth pairs my phone and car for hands free calls, Android Auto pairs with my newest car just fine, and if my car gets stolen, I don't ever want to see it again. The monthly diagnostics report in my email are also a good thing, but roadside service is a joke. My older cars, however, will cease operating by the end of the year because 2g/3g will go away. GM has no plans to retrofit an upgrade to these cars. It makes me wonder how many subscriptions they will be losing because of this.