#EasterEggs

Last month, Cadillac launched a round of advertisements promoting the 2019 XT4 — including television spots. While the commercial is still set in New York City, it avoids the other trappings of the brand’s previous “ Dare Greatly” campaign. There is very little screen time without the crossover blitzing through the streets, backed by a high-energy soundtrack, and at no point does the brand try to encourage the viewer to assume its corporate philosophy. It’s just a straightforward car commercial — or so we thought.

Apparently, there was a hidden element we all missed.