QOTD: What's The Worst Automaker Slogan?

Mark Stevenson
by Mark Stevenson
qotd whats the worst automaker slogan

Cadillac’s Dare Greatly might be getting some flack as of late for its seemingly deep-but-surfacy language. But, it’s far from the most egregious use of the English language to move some metal.

Oh, the Japanese – they have their own unique talents with our mother tongue. Whether it’s model names (Isuzu Mysterious Utility Wizard, anyone?) or some of the amazing ads from the ’80s featuring Hollywood’s greatest stars, Japanese automotive marketing has always seemed quirkily entertaining when viewed from a Western perspective.

But, one tagline in particular – Drive @ earth from Mitsubishi – actually makes me mad.

It’s not solely because the tagline is bad (though it is), but because they still use it after all these years. When it comes to current slogans, Drive @ earth really, really doesn’t mean a single thing, which might be quite apt in the case of Mitsubishi.

What say you, Best & Brightest? What’s the worst automaker slogan being used right now?

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4 of 127 comments
  • Matador Matador on Apr 21, 2015

    "Pontiac Is Car". I'll just leave that here....

  • YotaCarFan YotaCarFan on Apr 21, 2015

    "Dodge Ram. It's all the Japanese you need to know!"

  • XYGTHO Phase3 XYGTHO Phase3 on Apr 22, 2015

    Holden's current slogan - "Let's Go There". Apparently it tugs on the heartstrings of Australians, or some BS like that. Heartstrings? No. But they were definitely tugging on something...

  • Tsoden Tsoden on Apr 22, 2015

    There are so many "yo Momma" jokes that can be made from a lot of these slogans: Yo Mamma is like a Vauxhall - Once driven, forever smitten. Yo Mamma is like a Volvo - Tested by dummies, driven by the intelligent. Yo Mamma is like a Ford - Quality is Job One Yo Mamma is like a Toyota - Oh what a feeling Yo Mamma is like a BMW - Sheer driving pleasure Snicker....