Dyson Planning on Building Three Cars, Not Just One

Last year, British appliance manufacturer Dyson said it would devote $2.7 billion towards the development of an electric car. The plan was to build a vehicle using advanced solid state batteries and bring it to market in 2020. There was no shortage of jokes about how a company that primarily produces vacuum cleaners would probably make a car that really sucked wasn’t very good.

However, the joke seems to be on them, as Dyson isn’t working on an electric car at all. Recent reports seem to indicate it’s actually developing three. But you can still snicker about the overly ambitious battery timeline, because there is practically no way the company can hit that target. Instead, it looks as if Dyson will rely on lithium-ion batteries rather than solid state on the first car — effectively eliminating the one big advantage it would have had when entering the market.

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That Sucks: Tesla Was Hip to Dyson's Secret Car Plans Before Any of Us

As you know, Dyson, the vacuum/hairdryer manufacturer, is moving into electric vehicles. The company has made plans to introduce a radical example (with new solid-state batteries) to market by 2020 that will suck and blow you away. But you only found out last year, which was long after Tesla Motors caught wind of a fresh competitor on the horizon.

Apparently, an engineer spilled the beans to Tesla’s legal representation around the same time he was being interviewed for a position at the automaker. If you’re wondering if he got the job, he did.

This is the second time Dyson’s plans for EV secrecy went haywire. Its public announcement wasn’t supposed to be until September of this year. However, a slip-up by the British government saw its National Infrastructure Delivery Plan mention that the public would help fund the company in “developing a new battery electric vehicle” — giving away the secret in 2016.

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  • J. Stephen Tevis Hello Everyone! My name is Stephen Tevis and I am the General Manager at the dealership in question! The information that was sent via text was incorrect, the info got trickled down to our internet manager thru a couple of different people thus the info being wrong. Nevertheless, we are NOT marking 'our' Z up $50K!! It was a discussion that I personally had with a few other Nissan dealers and the $50K number came up in that conversation. We have never marked a car up that much and just wouldn't. We have been in business for almost 50 years and gouging our customers is not how we achieved longevity. The Z is an incredible car and we are looking for to seeing it as I'm sure you all are, there are only 11 coming to our region which includes over 230 dealers. We are proud of the heritage of the Z but not so proud that we will bend our morals to sell it. I hope that this clears up any confusion, I am always available to give accurate and timely information, james.tevis@jeffwyler.com. Thank you for your time.Respectfully,J. Stephen TevisGeneral Manager
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