Dyson Planning on Building Three Cars, Not Just One

Last year, British appliance manufacturer Dyson said it would devote $2.7 billion towards the development of an electric car. The plan was to build a vehicle using advanced solid state batteries and bring it to market in 2020. There was no shortage of jokes about how a company that primarily produces vacuum cleaners would probably make a car that really sucked wasn’t very good.

However, the joke seems to be on them, as Dyson isn’t working on an electric car at all. Recent reports seem to indicate it’s actually developing three. But you can still snicker about the overly ambitious battery timeline, because there is practically no way the company can hit that target. Instead, it looks as if Dyson will rely on lithium-ion batteries rather than solid state on the first car — effectively eliminating the one big advantage it would have had when entering the market.

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Get Ready, Here Comes the Sexy New 2020 Dyson

Herbert Hoover promised Americans a chicken in every pot and a car in every garage, but another man with a vacuum-associated name, James Dyson, wants to put electric cars in every parking spot.

Dyson, maker of strangely desirable vacuum cleaners and unsettlingly futuristic fans shaped like an elongated oval, wants to build you a car. Of course, we told you this last year, after the British government let slip that it was “funding Dyson to develop a new battery electric vehicle at their headquarters in Malmesbury, Wiltshire.”

The secretive UK-based company now claims you’ll see its new car in just three years.

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  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.