Nissan Launches World's Slimiest Marketing Push For Minivan

Nissan hired forty of the world’s most notorious slimeballs to flog its new Serena minivan. Nissan “will promote its Serena minivan through a tie-in with the “Dragon Quest” video game series, part of a bid to boost sales to families,” says The Nikkei [sub].

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  • Canam23 I moved to Los Angeles in 1968 and half the time the air was unbreathable. It is 100% better now thanks to the work of the AQMD. If you remember, when the first pollution controls were mandated in the 70's, Detroit said it was impossible to meet them. The Japanese just started working on the problem and just did it. All the tougher laws to mandate air pollution have resulted in not just cleaner air for our children, but also much more efficient engines in our vehicles. So Stellantis, I'm not buying it.
  • Theflyersfan Nope. Has nothing to do with Gladiator sales falling off of a cliff and having 5-figure discounts. Or...YTD 2023 compared to last year:Compass +7%Wrangler -14%Gladiator -31%Cherokee -25%Grand Cherokee +6%Renegade -35%Wagoneer -31%Grand Wagoneer: -14%End of 3Q 2023: 490,106 Jeeps soldEnd of 3Q 2022: 541,297 Jeeps sold490K is still a decent number of expensive SUVs sold, especially Grand Cherokees, but it's still a decline. And people want the 4xe models, so that could reverse the trend if they crank more of them out. But let's blame the government for everything. It'll lead a news cycle on any red hat network.
  • VoGhost California is the reason Dodge and Chrysler were starved of new models for the past decade. OK...
  • Random1 I don't know what the "right" price for transit/tolls/driving should be. I'm currently a commuter from Westchester, and it is cheaper for me to commute by car on days my wife is working (she's part-time so 2x/week, I'm 5x/week). Those costs, if you care, are $18/park and a somewhat optional $6.94 toll (pay or spend about 10min to take a free bridge) vs 23.50 round-trip each on Metro-North. That's absurd, either a)transit is too expensive(and we don't need to add subway/bus like many do) or b)driving/parking is too cheap, or c) bothFWIW, the congestion charge means I'll more or less never drive in again, so I guess it'll work?
  • SCE to AUX I'm not understanding the linkage between the old State v Federal domain debate, and layoffs at Stellantis.Stellantis has serious portfolio issues, so I'm inclined to blame layoffs on them.