#DodgeRamcharger

Today's UCOTD isn't a car -- it's truck. Or really, an SUV from the days when SUVs were big and boxy. Say hello to this 1989 Dodge Ramcharger.

Today's UCOTD is a 1978 Dodge Ram Charger that runs, has some rust, needs to be restored, and will set you back $7,000.

Dodge fielded a full-size, truck-based SUV for many years and called it Ramcharger. Eventually for Some Good Reasons, ChryCo abandoned the segment and let Ford and General Motors rake in the dough instead. Today we check out a beautiful truck from the later period of the Ramcharger’s run.

Hope you really like brown.

Even though Denver wrecking yards are always full of old trucks, the Dodge Ramcharger isn’t quite as common as its GM, Ford, and Jeep rivals. In fact, this Royal SE ’83 Ramcharger is the only example we’ve seen in this series, prior to today’s find. This tan Dodge is every bit as Malaise-y as the yellow ’76 Wagoneer we saw last month, so let’s look at these photos and imagine what it was like driving a 9 MPG truck during a period of high inflation and steep gas prices.

In the final year of the Malaise Era, truck shoppers could still get a Chrysler SUV that wasn’t trying to be a tall New Yorker. Because the echoes of the vans-and- Quaaludes ethos of the 1970s were still quite loud in 1983, this Ramcharger came equipped with groovy earth-tone stripes.