Nearly Better Than the Real Thing: Porsche Taps Video Game Tech to Break New Ground in Automotive Design

Porsche has grown rather chummy with the video game community of late. In 2017, the automaker used North America’s largest gaming expo as a platform for the debut of the 911 GT2 RS. You can attribute that to a relatively recent marketing push that resulted in its vehicles appearing in interactive media after a long-standing absence. Porsche, for whatever reason, spent years being exceptionally choosy about which developers can license its vehicles for their games. This usually results in blockbuster titles using “RUF” as a placeholder or simply abandoning Porsche vehicles entirely.

The last five or six years have been different, however. Automakers want to broaden their marketing approach and get away from the big industry trade shows. For Porsche, that means video games, and the relationship is only getting stronger.

This week, Porsche Epic Games and the graphical processing wizards at NVIDIA gathered to showcase what they claim is a major breakthrough in computer design rendering. While we can’t say with any authority that this will forever change automotive design, what they’ve managed to accomplish certainly looks impressive.

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  • Kwik_Shift I'll just drive my Frontier into the ground as planned. Possibly find an older "fun" car to collect.
  • Lorenzo The solution is so simple: if the driver shifts into neutral without applying the parking brake, the horn sounds and lights flash until the parking brake is applied. After the third time, the driver should be insulted by a voice saying, "Shouldn't your wife be driving?", or "Where did you get your license - Dollar Store?"
  • Akear About 7 years ago crazy Mary said there is no future for Hybrids and GM would concentrate on EVs. Barra has an amazing ability to make the wrong decisions on just about every issue. I used to think Rick Wagoneer and Roger smith were the biggest GM idiots. I am not so sure now.
  • GBJT I’ll keep my 2021 Tundra and wouldn’t buy a 2022 Tundra due to the twin turbo V6 and transmission.
  • 2manyvettes Um, somebody correct me if I'm wrong, but I clearly remember a story about used EV's in China rotting away in a field somewhere because nobody wanted to buy them, much less dealers wanting to sell them. Anyone, anyone, Bueller,Bueller?