Nearly Better Than the Real Thing: Porsche Taps Video Game Tech to Break New Ground in Automotive Design

Porsche has grown rather chummy with the video game community of late. In 2017, the automaker used North America’s largest gaming expo as a platform for the debut of the 911 GT2 RS. You can attribute that to a relatively recent marketing push that resulted in its vehicles appearing in interactive media after a long-standing absence. Porsche, for whatever reason, spent years being exceptionally choosy about which developers can license its vehicles for their games. This usually results in blockbuster titles using “RUF” as a placeholder or simply abandoning Porsche vehicles entirely.

The last five or six years have been different, however. Automakers want to broaden their marketing approach and get away from the big industry trade shows. For Porsche, that means video games, and the relationship is only getting stronger.

This week, Porsche Epic Games and the graphical processing wizards at NVIDIA gathered to showcase what they claim is a major breakthrough in computer design rendering. While we can’t say with any authority that this will forever change automotive design, what they’ve managed to accomplish certainly looks impressive.

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  • Dartdude The bottom line is that in the new America coming the elites don't want you and me to own cars. They are going to make building cars so expensive that the will only be for the very rich and connected. You will eat bugs and ride the bus and live in a 500sq-ft. apartment and like it. HUD wants to quit giving federal for any development for single family homes and don't be surprised that FHA aren't going to give loans for single family homes in the very near future.
  • Ravenuer The rear view of the Eldo coupe makes it look fat!
  • FreedMike This is before Cadillac styling went full scale nutty...and not particularly attractive, in my opinion.
  • JTiberius1701 Middle of April here in NE Ohio. And that can still be shaky. Also on my Fiesta ST, I use Michelin Pilot Sport A/S tires for the winter and Bridgestone Potenza for my summer tires. No issues at all.
  • TCowner We've had a 64.5 Mustang in the family for the past 40 years. It is all original, Rangoon Red coupe with 289 (one of the first instead of the 260), Rally Pac, 4-speed, factory air, every option. Always gets smiles and thumbs ups.