#DesignHouses

The Italian coachbuilding industry took a massive hit during the latest global recession. Storied marques such as Bertone disappeared into the ether under the crushing pressures of debt and a shifting automotive industry that had become more self-sufficient.

Now, some eight years after the beginning of the recession, the Italian coachbuilding industry is making a fantastic comeback — albeit, at a cost.

Pininfarina designs many things: Ferraris, scissors, Coke machines. Now, Mahindra & Mahindra wants the Italian house’s talents.