Volkswagen of America's New Sales and Marketing Chief: Skoda's Werner Eichhorn

One month ago, former Hyundai Motor America sales vice president Derrick Hatami departed Hyundai and ended up in a similar role at Volkswagen of America: executive vice president for sales and marketing.

Hatami moved into his new office on June 12, 2017. Less than two months from now, and two years after Volkswagen’s diesel emissions scandal erupted in September 2015, Hatami’s new boss will move into his new office. Imported from Skoda, Werner Eichhorn moves to Volkswagen’s North American region as the chief sales and marketing officer.

Together with Hinrich Woebcken, who became CEO of Volkswagen in North America in April 2016, seven months after #dieselgate broke, Hatami and Werner Eichhorn form the nucleus of an all-new sales team at Volkswagen of America.

And not a moment too soon.

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Hyundai U.S. Sales Vice President Derrick Hatami Is Out, Effective Immediately

Updated at 10:00pm on June 6 with response from Hyundai.

Derrick Hatami, Hyundai Motor America’s vice president of sales for less than two years, has been removed from Hyundai’s leadership team as of today, June 6, 2017.

After record annual volume in the 2016 calendar year, Hyundai’s U.S. sales have been falling fast throughout 2017. Year-over-year, Hyundai volume declined in each of the last six months, including an 18-percent decline in May 2017.

That decline enabled partner brand Kia to outsell Hyundai for the first time in the brands’ U.S. history, evidently a source of embarrassment for Hyundai. Having already forced out the company’s U.S. CEO, Dave Zuchowski, just before Christmas last year after Hyundai’s rapid growth stalled, Derrick Hatami’s departure leaves a hole that will be filled in the interim by Hyundai’s southern regional general manager, Sam Brnovich, according to Automotive News.

Last week, Hyundai wasn’t short on excuses for the company’s poor May performance. This week, the excuses were apparently not good enough.

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  • EBFlex They are getting rid of the Charger and Challenger for a modern day Neon?just end it Dodge, you had a great run
  • Garrett Frankly, I don’t understand why some of the manufacturers haven’t lobbied for more areas, or built their own. Imagine being able to access a local Jeep park, at a reasonable membership fee. Or a Land Rover one for a lot more. That’s money worth throwing down.
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  • ToolGuy If you want a new Toyota, plan to buy it in the next 4 years.
  • ToolGuy The real question is - with all the value they add and all the sacrifices they make - do automotive journalists make too little. 😉