Hyundai U.S. Sales Vice President Derrick Hatami Is Out, Effective Immediately

Updated at 10:00pm on June 6 with response from Hyundai.

Derrick Hatami, Hyundai Motor America’s vice president of sales for less than two years, has been removed from Hyundai’s leadership team as of today, June 6, 2017.

After record annual volume in the 2016 calendar year, Hyundai’s U.S. sales have been falling fast throughout 2017. Year-over-year, Hyundai volume declined in each of the last six months, including an 18-percent decline in May 2017.

That decline enabled partner brand Kia to outsell Hyundai for the first time in the brands’ U.S. history, evidently a source of embarrassment for Hyundai. Having already forced out the company’s U.S. CEO, Dave Zuchowski, just before Christmas last year after Hyundai’s rapid growth stalled, Derrick Hatami’s departure leaves a hole that will be filled in the interim by Hyundai’s southern regional general manager, Sam Brnovich, according to Automotive News.

Last week, Hyundai wasn’t short on excuses for the company’s poor May performance. This week, the excuses were apparently not good enough.

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Hyundai Fires Its American CEO for Not Keeping the Good Times Rolling: Report

There’s room at the top at Hyundai Motor America after the sudden firing of CEO David Zuchowski, insider sources claim.

According to Automotive News, Zuchowski, who joined the company as sales chief in 2007 before taking the top job two years ago, didn’t achieve internal sales targets. As such, he’s reportedly out the door, replaced by an interim leader.

It might be hard finding someone to replicate Hyundai’s sizzling post-recession sales performance.

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Hyundai On Track To Sell 760K In US For 2015 Despite Low CUV, SUV Sales Volume

Hyundai says it’s on target to sell 760,000 units in the United States by the end of 2015, though crossover and SUV sales are lacking for now.

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Hyundai Santa Cruz, Subcompact Crossover Close To Production

Remember the Hyundai Santa Cruz from the 2015 Detroit Auto Show? The trucklet may soon be coming to a showroom near you.

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  • Redapple2 Guys. 80 K? Who buys these? I mean professionals- Doctors Lawyers, Engineers, Coder beta boy whatever, have the money but dont buy the cave man, bro dozer. The red necks that want them make peanuts. So>? Redneck contractors buy them? Those that can write it off thru the business (and burn company gas)
  • EBFlex What a colossal waste of money. But this installed administration has yet to spend one cent on something that is actually useful and actually leads to some progress. But apparently this is just what we need….a bunch of extremely overpriced but short ranged busses. It’s amazing that all our problems are solved that they have time to waste money on these little pet projects.
  • Hector How much for steering column?
  • John S. Beautiful car, fun series installment, Corey.
  • FreedMike Any link to the grant applications that were denied?