#Daimler

Last week, we shared with you an ingenious method of the U.S. Department of Justice to contribute to the deficit-afflicted holdings of the U.S. Treasury. The method involves shaking down foreign companies who grease the wheels to get deals in even more foreign lands. Or who even think about greasing the wheels. Caught between European laws and U.S. laws, these companies pay and promise to sin no more.

While the world was watching Volvo going to Geely, Germany was playing artillery observer: Daimler’s Zetsche came under a barrage of criticism last weekend. Not because of the graft accusations. That counts as necessary evil, at least if done abroad. Zetsche committed a mortal sin: He’s losing money, again. After losing billions in 2009, Daimler is supposed to turn the corner this year. But it doesn’t look that way.

Today, Daimler’s gullwing SLS AMG sports car is going on sale in Germany. Mercedes dealers all around Deutschland are celebrating the occasion with the appropriate pomp & circumstance. The Hamburg branch of Daimler for instance welcomes its guests with an easter egg hunt.

Do you have the €177,310 ($237,000) in disposable funds to get behind the wheel of that 571 hp, 197 mph fast beast? Take a number.

I’m running out of gratuitous tie-up pictures, so let’s celebrate the good news with a video: The Nikkei [sub] sends us the news that Nissan and Daimler “are in the final stages of negotiations to obtain stakes of less than 5 percent in each other.” This comes on the heels of yesterday’s news that Daimler and Renault will exchange shares. With Nissan joining the couple, the tripartite axis will be perfect. No Italians this time.

After long hand-holding and necking, Daimler and Renault finally seem to progress to third base. The Financial Times reports that the French and the Germans “are in the final stages of wide-ranging strategic partnership talks that would involve the German and French car makers taking ‘symbolic’ minority stakes in each other.”

Money-wise, the United States is in a bit of a tough spot. Must create revenue wherever it can. From red light cameras to shaking down foreign companies. On Tuesday, Germany’s Daimler AG was charged with violating U.S. bribery laws “by showering foreign officials with millions of dollars and gifts of luxury cars to win business deals,” as Reuters has it. After asking “how much will it take for this to go away?” Daimler plans to pay $185m to settle charges by the U.S. Justice Department and Securities and Exchange Commission.

Time to break out the (tasteful) shibari pictures. “Nissan would seriously consider joining a comprehensive tie-up between Renault S.A. and Daimler AG if the alliance they are discussing happens,” says The Nikkei [sub]. With Renault and Nissan tied-up both at the hips and on top, such a move would make more than just sense.

Again, Renault and Daimler are reported to having a serious tête–à-tête that could lead to a formal marriage. According to the Financial Times, “Daimler and Renault are discussing acquiring mutual equity stakes as part of a possible alliance that would go beyond their current talks on small cars.” Their source? “Two people briefed on the matter.”

Stakes to be bought or swapped were likely to be smaller than 10 per cent.

Chinese battery maker and aspiring automaker BYD earned $215m in the fourth quarter of 2009, bringing its net profit for last year to $555.2m, reports Automotive News [sub]. BYD’s performance outstripped analyst estimates, which projected fourth quarter profits of $130.5m, and full-year profits of $473.2m. Though the Chinese auto market grew 46 percent to 1.6m vehicles, 47 percent of BYD’s 2009 sales came from the firm’s cell phone battery business, which is expected to give back recent gains as the global economic crisis takes its toll. Not so with BYD’s auto business: the firm has raised its 2010 car sales projections 14 percent, with sales of 800k foreseen. And as China’s car market takes off, BYD, which has one of the nation’s best-selling cars in its F3 compact, is expected to keep growing. Says one JP Morgan analyst:

BYD is a company that can’t be underestimated. If the Chinese vehicle market expands 10 percent this year BYD’s sales will grow at least 40 percent — 50 or even 60 percent is also a possibility.

BMW and Daimler don’t really like each other. As Herr Baron Schmitt put it, “Daimler engineers view their colleagues as boorish Bavarian upstarts. BMW engineers think Daimler is a congregation of has-beens”. Bluntly speaking, there’s no love lost between them. Which makes the following news that much sweeter to the “Bavarian upstarts”. And which makes the has-beens gnash their teeth.

Uh-oh. Daimler must be needing money really bad. Reuters has on their wire that Daimler is trying to sell their complete 5.34 percent share in Tata Motors for cheap. They are offering the package at a discount of 4 to 7 percent below the stock’s Monday close, and hope to raise $429 million.

A couple of weeks ago, TTAC reported how Dieter Zetsche was re-elected as CEO of Daimler for another 3 years. In that article we mentioned the many challenges that face him. Mainly, how to make Daimler sustainably profitable. Size matters in the auto business. An unattached Daimler has a hard time achieving the economies of scale someone like say Audi or Lexus can. So unless Daimler fancies being taken over (and we all know Daimler likes to be on top in any tie-up) it’ll have to form partnerships and joint ventures to get those cost savings Daimler needs. The big arranged wedding between BMW and Daimler isn’t going anywhere. Instead, Daimler announced that it had formed a partnership with Renault to produce the new generation Smart car. Then, Daimler announced it had formed a partnership with BYD to develop an electric car for the Chinese market. Now Daimler is trying to form a new partnership to achieve massive cost savings: A partnership with the tax payer.

The Geneva Auto Show is a great place to rub elbows, show concept cars, and plant or shoot down rumors. BMW yesterday dismissed the view that premium carmakers would have to consolidate. This here is in the latter category.

BMW CEO Norbert Reithofer said that BMW would not merge with Daimler. Or anybody else for that matter. Now who had that crazy idea? Apparently, it’s going around.