Renault, Nissan And Daimler To Be Tied-Up In Unholy Matrimony
I’m running out of gratuitous tie-up pictures, so let’s celebrate the good news with a video: The Nikkei [sub] sends us the news that Nissan and Daimler “are in the final stages of negotiations to obtain stakes of less than 5 percent in each other.” This comes on the heels of yesterday’s news that Daimler and Renault will exchange shares. With Nissan joining the couple, the tripartite axis will be perfect. No Italians this time.
The Nikkei found out that Renault Chairman Carlos Ghosn, who doubles as the president of Nissan, had a meeting with senior executives at Nissan’s headquarters in Yokohama yesterday, to brief them on the shibari talks with Daimler. The Nipponese Nissan-san immediately wanted to be tied-in also.
“Various options are being discussed,” said a senior Nissan official to the Nikkei last night. Seeking independent confirmation, the Nikkei found another loose-lipped Nissan exec who said that “cross-held stakes of around 1-2 percent were being considered.”
A final agreement about the ménage à trois is expected by early April.
PS: Just in case you wanted to know, the guy in the video says: “I made the decision to get married to you.” Cosplay makes you say these things.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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