Abandoned History: The Early 2000s WiLL Project, for The Youths (Part IV)

The WiLL branding project in early 2000s Japan was intended to excite and interest younger consumers with stylish products, all of which were marketed as WiLL. At the pinnacle of unique WiLL offerings were three different small Toyotas: The first two were the unpopular and unsuccessful retro-French themed Vi, and the modern-looking, popular, and unsuccessful VS.

Around the middle of VS production, Toyota just knew there had to be a part of the market they hadn’t reached yet and reintroduced the idea of the Vi with a polar opposite stylistic direction. This is the Cypha.

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  • Sgeffe From everything I’ve heard, this stuff was circling the drain before 2020, and the WuFlu was the fatal hit to the jugular!As has been noted, what will all of the purveyors of canapés, shrimp cocktail, and rent-a-bartenders ever do?And can someone please explain why the only place I can put a paragraph break in this commenting system is in the top comment, and not a reply? I think that’s why the comments on here are way down! (At least on an iPhone.)
  • Sckid213 Now would be a good time for a REAL NAME for a new Acura model. This would be like if Caddy named the Lyriq "Allante." Why bring back bad memories.
  • ToolGuy Have you seen Honda's latest business plan? Neither has Honda.
  • Jbawden My wife has a model 3 performance, its plenty fast, and while looks are subjective, I think it's nice looking. But, I stand solidly behind my comment that these are soulless appliances. Unprecedented performance cannot overcome what was lost when we remove ICE motivation. For the record I think BEV are great, I've owned one for almost 2 years, but let's stop drinking the unicorn kool-aid and pretending BEV are just as engaging as what they are replacing.
  • Dwford The first all new Dodge in 8-10 years and it's a quick rebadge of an Alfa Romeo. And the people at Stellantis are mad at US??? They aren't serious about restoring Dodge or Chrysler.